Radio Africa Group (RAG) is shutting down Kiss TV, its entertainment TV station today, March 17. The abrupt decision comes 14 years since the station launched in 2009.
COO Martin Khafafa confirmed the closure of the station, attributing it to the station’s inability to generate revenue. Employees are set to lose their jobs.
“As you may be aware, our TV department has been unable to generate any revenue despite effort by everyone to turn the station around.”
“Consequently we will be shutting down the station today, March 17th, 2023. All affected staff will duly be informed on the handover process by the HR team,” he shared in a statement.
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The station rebranded itself in 2022 as part of the turnaround plan. The revamp saw it introduce new music and entertainment programmes, magazine shows and talk shows. It however, has ultimately proved unfruitful.
“Once again, I would like to thank Kiss TV staff for all the effort they put to make the brand work,” Khafafa stated.
The 2022 rebrand was the second time Kiss TV had relaunched in a span of two years, after the last relaunch in February 2020. Prior to that, Kiss TV had also been relaunched in 2013.
Radio Africa which operates several popular radio, print and digital platforms including Kiss FM, Radio Jambo, Classic 105, The Star and Mpasho – like other legacy media houses in Kenya – has been struggling in recent years, with shifting advertising and media consumption trends.
The station had earlier announced plans to trim its payroll citing declining revenues.
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