DataMuse, an audience, media and tech company, and Criteo, the commerce media company, are joining forces to enable Africa’s marketers and media owners drive better commerce outcomes. DataMuse will become Criteo’s preferred partner making the company’s Commerce Media Platform, a suite of products that activates the world’s largest set of commerce data, available to its clients on the African continent. Available in Kenya, Nigeria, Tanzania and Uganda first, the partnership is planned to expand to further markets over the course of the year.

Through their world-leading Commerce Media Platform, Criteo provides first-party data-driven solutions for both, new customer acquisition and customer retention. By powering trusted and impactful advertising, Criteo supports a fair and open internet that enables discovery, innovation, and choice.

DataMuse represents globally proven ad-tech and innovative platforms that focus on delivering meaningful and impactful campaigns beyond impressions and clicks. DataMuse is driven by insight and propelled by relevant ad experiences, helping brands and agencies reach consumers by expanding their capabilities with access to new ad tech, audience insights, analytics, and media platforms.

“Africa presents the greatest opportunity for growth in the digital space. Criteo’s increased participation in our market is indeed further validation of the growth of the digital economy in Africa.”, said Allen Kambuni, CEO of DataMuse.

“Criteo specializes in full funnel marketing, from user acquisition to retention. This drives exponential online sales and conversions for brands. We are excited by the success brands have achieved as far as return on ad spend, up to 50%, and an increase in online sales of up to 20%.”, said Mavin Waganda, Commercial Director at Datamuse.

“We are excited to partner with DataMuse in Africa. They are a strong and credible partner to Criteo with a huge and reliable local footprint. DataMuse will play a crucial role in delivering impactful campaigns to African advertisers that are designed to help them generate more relevant business outcomes”, said Julian Timmerman, Director of Global Indirect Channels at Criteo.

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