Kenyan brands face rest of East Africa in the Superbrand Tribute Awards

Superbrands East Africa will celebrate 50 of the region’s top brands at the Tribute Awards Ceremony on Friday November 16.

The Awards ceremony honouring the 2017 / 2018 listing of top brands in Uganda, Tanzania and Kenya will take place at the Nairobi Serena Hotel.

Among the many brands being awarded with the Superbrand status include: Britam, Chandaria Industries, Dairyland, Darling, Equity Bank, Fresha, The Kenya Red Cross Society, RMA, Safaricom, Royal Mabati, Sportpesa, and more.

The Awards will also see the unveiling of the Volume V edition of the Superbrands book. The book features all awardees ranging from FMCG brands to corporate giants. Several key international brands will be featured alongside the region’s strongest homegrown ones.

Brands being awarded range from industries of manufacturing, financial services and banking, NGO, real-estate, healthcare, transport, retail, FMCG and betting to name a few.

The fifth bi-annual Tribute Awards ceremony is set to host more than 200 of the key CEO’s, captains of industry, movers and shakers and noted personalities.  Highlights of the evening will include Award presentations, musical performances and a surprise international celebrity entertainment act.

How does a brand attain Superbrand status? 

Brands do not apply or pay to be considered for the awards.

The 2017 / 2018 selection process is conducted by a combination of local ‘Council Members’, appointed to the independent Kenyan Superbrands Council, and 1,000 regional consumers, drawn from key urban areas.

The views of the Superbrands Council and the consumers are combined on an equal weighting to create a final ranking. The leading brands are deemed to be Superbrands. This is an independent selection process administered by The Centre for Brand Analysis (TCBA) and executed locally by TNS.

A key marker in assessement is whether “a Superbrand has established the finest reputation in its field. It offers customers significant emotional and/or tangible advantages over other brands, which (consciously or sub- consciously) customers want and recognise.”

Quality of the products and services the brand represents, reliability and distinction as against its competitors are also key points of consideration.

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