Kenya Breweries Limited (KBL) has unveiled a new Premium Flavoured Gin in the Kenyan market. The introduction of Tanqueray Flor de Sevilla follows the successful revamp of the gin category. Tanqueray Trademark has continuously innovated to recruit new gin and non-gin consumers, through flavoured drinks.
The drink taste profile is Zesty Seville Oranges, which are all balanced by the four botanicals that come from Seville, Spain. It has a 41.3% ABV alcohol content. Speaking at the launch in Nairobi, EABL Managing Director Jane Karuku said the business is responding to changing consumer tastes.
“The launch of Tanqueray Flor de Sevilla comes at a time when gin wave is exploding in the country. Last year, we launched two alcoholic gin drinks, Gordon Pink Gin and Chrome Crisp Gin. Consumers are looking for a trusted and quality gin that is easy to choose, and they are also exploring the drink that can be part of their conversations,” Ms Karuku said.
She said Tanqueray Flor de Sevilla is a premium gin for the consumers who appreciate authenticity, sophistication, and the enduring quality and style of gin from the House of Tanqueray. The gin sits in a bottle with a light orange hue, bringing to mind the ‘golden hour’ of sunny evenings spent sipping a perfectly balanced gin-and-tonic on a terrace bar.
A whiff of the gin gives off an aroma of zesty orange and pink grapefruit no hint of juniper there. EABL’s Marketing and Innovations Director, Graham Villiers-Tuthill stated that the launch demonstrates EABL’s excitement to be the leader in the gin category in the country. Their desire and ambition to innovate have led them to the flavored gin category, which is growing faster worldwide.
Tanqueray Flor De Sevilla is part of a continued pipeline of new innovations from KBL in the market. Despite the pandemic restrictions in 2020, the first half of F20, the company experienced a 14% growth in the spirits category.
New innovations like Baileys Delight, Chrome Gin, and Captain Morgan Gold, all contributed a double-digit 50 percent growth for the business. The goal is for innovations to account for 20 percent of the business revenue in the next five years