Kenya Airways Relaunches KQ Holidays Through Europe Partnership

Kenya’s national carrier, Kenya airways (KQ), has partnered with European based TUI Airline Holidays, part of the global TUI Group, to relaunch KQ Holidays. The revamped platform offers travellers a seamless, end-to-end booking experience, combining Kenya Airways’ extensive global network with TUI’s established expertise in curated holiday solutions.

KQ Holidays is designed to position Kenya as a vibrant, year round leisure destination through meaningful and well curated travel experiences. The platform emphasises sustainable tourism, authentic local engagement, and personalised journeys that reflect travellers’ individual interests, while positively contributing to local communities and the regional economy.

In addition, the platform allows travellers connecting through Nairobi to stop over and experience Kenya as part of a wider itinerary. Passengers transiting through the hub can incorporate a short stay into their journey, explore the country’s diverse attractions, and then continue seamlessly to their final destination, all within a single, coordinated booking. This offers added flexibility and transforms a connecting journey into a richer travel experience.

Kenya Airways Chief Commercial and Customer Officer, Mr Julius Thairu, said the launch of KQ Holidays marks a milestone in the journey to enhance customer choice and deliver greater value beyond the flight. “By partnering with TUI Airline Holidays,” Mr Thairu said,  “we are combining world class technology with our strong brand and network to offer travellers curated holiday experiences that showcase the very best of Kenya and our wider network, while supporting sustainable tourism growth.”

KQ Holidays will offer tailor-made packages that include flights, premium hotel stays, transfers, and authentic local experiences. Powered by TUI Airline Holidays’ white label solution, the platform enables real time inventory management and personalised travel options, ensuring a seamless journey from inspiration to arrival. Customers can book services individually or bundle them into dynamic packages, providing flexibility for diverse travel preferences.

TUI’s Head of Specialist Businesses, Danyal Kaya, added, “We are delighted to expand our expertise into the African market through this partnership with Kenya Airways. By leveraging our technology platform and travel knowledge, Kenya Airways will be able to drive additional revenue, offer distinctive experiences, and broaden its customer base.”

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