KCB Bank Kenya has partnered with global payments technology company, Mastercard, to roll out the World Elite Exclusive Credit Card that will offer premium and private banking customers a range of market-exclusive benefits, privileges, and experiences.
This collaboration marks a significant milestone for KCB as it is another strong step in building a world-class offering for its high net-worth customers. The Mastercard branded cards will be available in two categories including World Elite KES Credit, tailored for high-net-worth individuals who prefer transacting in Kenya Shillings (KES) and World Elite USD Credit, designed for frequent international transactions in United States Dollars (USD).
Additionally, KCB has introduced the World Debit card which will offer exclusive benefits and privileges, ensuring personalized and tailored banking options.
“This exemplifies the bank’s commitment to innovation and giving its customers a delightful experience while fostering a robust cashless economy that benefits everyone,” KCB Bank Kenya Managing Director, Mrs. Annastacia Kimtai, said. “The cards set a new standard of excellence, providing unparalleled benefits and privileges that cater to the refined needs of our discerning clientele.”
The Exclusive World Elite card will offer a host of benefits, including accelerated rewards earning rates, a dedicated 24/7 concierge team for travel arrangements and personalized recommendations, comprehensive travel privileges such as airport lounge access and preferential treatment at partner hotels and resorts worldwide.
This also comes with exclusive benefits and access to prestigious golf clubs and tournaments globally, as well as personalized financial advice and assistance from a dedicated relationship manager, ensuring the highest level of service and support for cardholders.
Mr Shehryar Ali, Senior Vice President and Country Manager for East Africa and Indian Ocean Islands at Mastercard, highlighted the opportunities it presents for the market: “The Exclusive World Elite Credit Card combines the global expertise of Mastercard with KCB Bank’s local market knowledge to deliver a truly remarkable banking experience,” Mr Ali said.
The World Elite Credit Cards come with enhanced daily and per transaction limits to improve the user experience and avoid any inconveniences for the clients. The collaboration with Mastercard, a globally recognized leader in payment solutions, further strengthens KCB’s position in the market and solidifies its commitment to delivering world-class financial services which reward customers for their business and loyalty.
Latest research indicates that Kenya’s cards and payments market volume reached $49.5 million in 2022 and is expected to achieve a Compound Annual Growth Rate (CAGR) of more than 17% by 2026. The launch of digital-only banks and the roll-out of mobile POS terminals has been touted as a catalyst for the growth of card-based payments going into the future.