Jumia projects 4 million shoppers for Black Friday

E-commerce company says this year’s sale event will be twice as big as last year

Online shopping website Jumia expects 4 million Kenyans to log onto the platform during the e-commerce company’s annual Black Friday shopping season.

The numbers show that Jumia deals at this year’s sale event will make it twice as large as the 2017 edition.

Over the last year, Jumia sales have increased from 20% to 31% with the online platform attributing this to growing loyalty in the sales App. The growth has prompted the company to offer more App-Only-Deals.

“We want to reward our most loyal customers with our best deals. This is why we are launching App-Only-Deals this Black Friday,” said Jumia Managing Director Sam Chappatte.

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Most of the sale that are secured on Jumia are accessed via smartphone, with the company saying desktop traffic share has dropped to 28%.

The one month event will run from 2nd – 30th November, with the tagline: Every Friday is Black Friday this November!

READ : JUMIA FOOD MANAGER WHO SCOOPS WORK WITH A BIG SPOON

Jumia has partnered with both local and international brands including Visa, Huawei,Samsung, Synix, OMO, LC Waikiki, Xiomi, Pampers, Unilever, Ramtons, Mooka, Simba Corp, Chandaria Industries, and Procter & Gamble to offer amazing deals this Black Friday.

Here are the top opening flash sales as released by Jumia for the Black Friday Sale.

Product Current Price Flash Sale % Discount
SP5 Smart Phone 1GB 5,999 1,999 67%
Duvet 3,000 499 83%
Xtigi 5000 mah powerbank 1,499 299 80%
Sony PS4 500GB with Fifa 19 38,999 19,999 49%
TVs, Audio and Video 12,600 9,999 21%
Tagwood1500 Blender 450W 1,799 699 61%
JVC Wireless headphones 2,000 299 85%
Xiaomi Redmi 6A 16GB Phone 9,999 6,999 30%
Huawei Y5 Phone 10,599 7,999 25%

 

READ : JUMIA’S DOMINANCE FACES HUGE COMPETITION FROM SOCIAL MEDIA COMPANY

Category Product / Deal Description Black Friday Deal Current Price %Discount
AppliancesB32B23:B45 BRUHM  4 Banner Gas Standing Cooker 11,999 15,990 25%
Appliances BRUHM – Double Door Refrigerator 19,999 26,995 26%
Appliances MIKA – Double Burner Gas Stove 1,699 2,995 43%
TVs, Audio and Video Mooka 32” –  Digital TV 12,600 13,999 10%
TVs, Audio and Video Vision Plus 32″ – Digital HD LED TV  + Free Wall Bracket 13,999 14,999 7%
TVs, Audio and Video Vision Plus 24″ – Digital HD LED TV + Free Wall Bracket 9,999 10,199 2%
TVs, Audio and Video Vision Plus 43″ – HD Curved SMART LED TV 32,999 39,999 18%
TVs, Audio and Video Hisense 32″ – HD – Digital LED TV 17,999 20,199 11%
TVs, Audio and Video JBL Go 2 Navy Portable Speaker 2495 3,995 38%
TVs, Audio and Video Samsung 32″- HD Digital LED TV 20,499 23,999 15%
Games & Consoles Sony Ps4 Fifa 19 4,999 5,340 6%
Phones Nokia 1 4,999 5,770 13%
Phones Infinix Note 4 9,799 13,999 30%
Phones Samsung Note 9 64gb 79,999 95,500 16%
Phones Xiomi Redmi 6 64gb 12,999 16,499 21%
Phones Xiomi Redmi 6A 32gb 9,795 11,999 18%
Phones Gionee S11 lite 12,499 15,999 22%
Computing Lenovo Ideapad 120s 11.6″ 500GB 18,999 23,499 19%
Computing Asus x540L 4gb 1TB 29,999 33,999 12%
Grocer’s shop Black Label – 750ml 2,280 3800 40%
Grocer’s shop Coke 1L 50 100 50%
Grocer’s shop Sunlight Dishwashing Liquid – 750ml 135 225 40%
Beauty & perfumes Ceriotti – Blow Dryer 1,500 1,795 16%
Beauty & perfumes Garrnier – Pure Active 3 in1 Charcoal Blackhead Mask Wash Scrub 150ml 641 950 33%
Beauty & perfumes Huddah Cosmetics 0 0 40%
Beauty & perfumes Maybelline Products 0 0 50%
Grocer’s shop Coca Cola 375ml – Try Jumia for Free 0 0 100%
Kids and Baby Pampers 0 0 50%

 

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