Jumia
Rural Kenya Emerges as the New Growth Engine for E-Commerce
Rural Kenya is fast becoming the backbone of the country’s digital retail economy, as new data shows online shopping is expanding more rapidly...
BT Reporter2 Mins read
Kenyans Drive Demand for Smartphones, Smart TVs, Fridges and Washing Machines During Jumia Tech Week
Consumer trends during Jumia Tech Week reveal that Kenyans are prioritising smartphones, smart TVs, fridges and washing machines as the most sought-after electronics....
BT Reporter1 Mins read
Jumia Group’s Strong 2025 Performance Sets Stage for Accelerated Growth in Kenya’s E-Commerce MarketÂ
Jumia, Africa’s leading e-commerce platform, has reported strong Q4 and full-year 2025 results, signalling renewed commercial momentum and setting the foundation for expanded...
BT Reporter1 Mins read
Jumia: Rural Shoppers Overtake Cities in E-Commerce Boom
Jumia has reported that rural Kenya now accounts for 60 per cent of all its orders, showing that online shopping has grown faster...
SABRINA BT2 Mins read
Jumia, Watu Credit Buy Now and Pay Later Deal to Boost Access to Smartphones
Instalment payment system seeks to bridge the digital divide and empower customers
BT Reporter1 Mins read
Jumia Black Friday 2024 Campaign Penetrates Rural Kenya
Jumia, Kenya's leading e-commerce platform, concludes its Black Friday campaign today with early indications showing a resounding success. The month-long event, which ran...
BT Reporter1 Mins read
How Technology is Revolutionizing Businesses in Kenya
Kenya has experienced significant growth in the technological sector over the past decade. From mobile money innovations like M-Pesa to advancements in the...
BT Reporter3 Mins read
Charles Ballard Appointed New CEO For Jumia Kenya
Jumia has appointed Charles Ballard as the new CEO of Jumia Kenya, effective March. Charles takes over the mantle from Juan Seco who...
BT Reporter1 Mins read
Jumia Kenya Announces New Packaging Measures
Jumia Kenya consumers will now receive their online orders in their original packaging from the manufacturer without any extra wrap from Jumia. This...
BT Reporter1 Mins read
