Jumia Food in Kenya www.businesstoday.co.ke
Jumia Food has expanded to key areas such as Ruaka, Mountain View, Kitengela, and Kiambu Road. [ Photo / Business Today ]

Jumia Food Kenya has announced the launch of Jumia Prime, a subscription package that allows customers pay a standard fee and receive guaranteed unlimited free deliveries on all orders placed on its app or website.

The service, is a first of its kind in Africa, is aimed at enhancing customer experience and loyalty without having to worry about paying any delivery fees.  It has various subscription packages from one, three to six months.

Managing Director East Africa On-Demand Services Shreenal Ruparelia says the service is not only limited to food but also includes alcohol, groceries, shopping or pharmacy needs.

Ms Ruparelia noted the introduction of Jumia Prime is part of the company’s objective to develop innovative ways to help customers order online without having to pay additional delivery services.

“This is also our way to expand and innovate into new areas where we continue to educate customers on the benefits of ordering online as well as building an offering that serves the local market needs,” she said.

“No one enjoys paying delivery fees but we believe that through Jumia Prime, we can provide a genuinely unique value proposition to our customers. “

She said Jumia Food had in the last quarter expanded to key areas such as Ruaka, Mountain View, Kitengela, and Kiambu Road and continues to look for new ways to become more relevant to Kenyan consumers.

In Africa, Jumia Prime is currently live in Kenya, Uganda, Rwanda and Ghana.

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