Jumia, Africa’s leading e-commerce platform, has launched the 9th edition of its “Jumia Black Friday” campaign dubbed Kila siku ni Black Friday(30 days of Black Friday) with the aim of encouraging consumers to shop online daily on the platform. For the first time, mind-blowing deals will include five cows retailing for only Ksh100 during the campaign launch on November 4, at midnight.
Jumia in partnership with thousands of sellers and brands will offer consumers a wide assortment of products at the best prices. Jumia Africa Index 2021 saw a consumer shift to groceries and everyday essentials since the COVID-19 pandemic, a trend that will also reflect in this year’s Black Friday. Other categories expected to have mind-blowing deals include home and living, beauty, fashion, food delivery, and phones.
“Black Friday is our biggest event of the year. Every year we try to bring something new & exciting for our customers – which helps bring new customers into online shopping & build the category. It is also a special time of year for our sellers & partners – as they can do really well, building up savings for the festive season. This year’s top deals will include all of our Kenyan consumer’s everyday favorites – for example 5kgs of Jogoo Unga @149 (that’s 40%+ off). Come join the party!” said Chappatte,
The campaign, which runs from November 5th to 26th November, is the biggest sale of the year in partnership with brands like Equity bank, Xiaomi, L’oreal (Garnier), PRK (Beefeater), RB (Harpic), Johnie Walker, Hisense, Adidas among others.
“In the past, we have offered some lucky customers Kuku for Ksh 100 and Mbuzi ya thao (Ksh1000), and now for the first time we bring you cows for only 100 bob on Jumia!”, said Jumia Kenya CEO Sam Chappatte, emphasizing that there will be limited stock available – but millions of deals to choose from.
App-only Black Friday deals will include: discount vouchers, flash sales, Free Delivery from top brands and crazy give-aways – for those customers who download the Jumia App ahead of the campaign.