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Joy for soccer fans as BBM integrates Football365

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Indonesian firm, Creative Media Works, has partnered with Planet Sports Publishing to bring football fans the latest news from Football365 on BlackBerry Messenger (BBM).

“As we continue to provide our worldwide user base with the content they want to read on the go, we wanted to ensure we would have Football scores, highlights and sound bites for every team. Football365 provides that-along with a novel approach to our rapidly evolving, social mobile platform,” said Matthew Talbot, CEO of Creative Media Works, the company that operates and runs BBM globally.

BBM is an application designed for Blackberry devices to allow messaging and voice calls between blackberry, android and window mobile users.

On the other hand, Planet Sports Publishing is an independent network of sports media brands that gives fans a voice.

Football365 will serve up the latest information covering all the leagues, teams, and goals from all over the world, keeping followers in touch with what is happening on and off the field, wherever they go.

Soccer fans will be elated as they can now access and share rich pre-match and in-game updates to cheer with friends (or taunt rivals) within BBM.

It will also offer audio reports and provide instant reaction from clubs and managers, and fans from over 100 countries globally; users can also browse matches by date, league or country. In addition, they can be able to review the status of live games or the final scores of finished games, as well as see what matches are coming up.

“Football365 takes advantage of new technologies to give football fans a new depth and breadth of coverage on match days. By harnessing and taming the social media updates from each game and combining that with our own data, audio and stats, we can offer BBM Messenger users the most content-rich, live football blogs available on mobile,” said the visibly elated Tim Satchell, Managing Director, Planet Sport Publishing.

BBM, created in 2005, has evolved from a pure messaging application for communication (text and video), to a social ecosystem as it unifies chat, social, commerce, content and services, including bill payment, top-up, vouchers/coupons, news, games, comics, video, shopping, travels, career, sports and polls.

Creative Media Works, which signed a partnership agreement with BlackBerry in June last year, now operates under the BBM banner as a stand-alone consumer focused business with teams operating from Waterloo, Mississauga, Ottawa, Singapore, Jakarta, UAE and South Africa.

On the other hand, Planet Sport Publishing has a team based in UK and South Africa running Football365, TEAMtalk, Planet Football, Planet F1, Planet Rugby, Cricket365 and Golf365, using their experience and insight to provide coverage and interaction on a variety of emerging platforms and channels.


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