Safaricom has signed a distribution agreement with Econet Media’s Kwese TV, Africa’s newest multi-platform Pay TV network, to deliver premium video content to Kenyan consumers.
Kenyans are known to be early adopters when it comes to digital content, and Safaricom has consistently led the charge in the communications industry with innovative products and services. The announced partnership with Kwesé TV extends Safaricom’s digital services offered to its subscribers.
Lifestyle and music
Kwesé’s TV content showcases some of the best in sports and entertainment, including exclusives like NBA basketball, Revolt TV and VICELAND, as well as live coverage of English Premier League and Brazilian football matches, as well as lifestyle and music shows.
Leveraging Safaricom’s fast 4G network, subscribers will be able to stream Kwesé’s programming on their connected devices through innovative data bundles, which will be available to Safaricom customers.
“Video content is the future of mobile and our partnership with Kwese will enable us to deliver some of the best international and local video content,” said Sylvia Mulinge, Director – Consumer Business at Safaricom. “This is a powerful partnership, which will greatly benefit our customers and have a positive impact on the local industry.”
Econet Media CEO Joseph Hundah said there is increasing integration across related industries in telecommunications and media.”We are excited by the potential that mobile TV offers and look forward to working with Safaricom to deliver our content into the hands of even more Kenyans,” he said.