Jambojet has partnered with cab hailing company Little to offer a Ksh 150 discount on cab rides to its customers.
The three-month initiative is aimed at providing Jambojet customers affordable and convenient travel to and from airports in Nairobi, Mombasa, and Kisumu
Jambojet Chief Executive officer Allan Kilavuka said: “We are continuously looking for ways of enriching our customers travel experience and our partnership with Little offers us an opportunity to do that.”
Little is also running the campaign on the foldable tray tables on the airline’s De Havilland Dash 8 Q400 aircraft.
“Jambojet is the first airline to use this advertising platform which allows Little to advertise to a targeted captive audience who can be actively engaged for an extended period of time. Our inflight advertising platform offers brands an effective way to reach consumers who are increasingly difficult to influence through traditional media like television, billboards and newspapers.” he further explained.
“This is an exciting partnership that will offer Jambojet customers more convenience and affordability to and from the airport, which is what we live for at Little,” said Anoke Chisom, Head of Global Expansion at Little.
Recently, Jambojet was awarded the coveted IATA Operational Safety Audit certification (IOSA), an internationally recognised and accepted evaluation system designed to assess the safety, operational management and control systems of an airline.
The airline is also a 2018 winner of the Bombardier Reliability Award for outstanding performance in dispatch reliability.
For some time, the budget carrier has been banking on ancillary services to drive revenue as it operates a no-frills model where passengers enjoy lower fares but have to pay for extras such as food, baggage as well as seat choices and legroom.
Ancillary services — like in-flight advertising, entertainment, onboard shopping, Internet gaming, car hire, and frequent-flier programmes — are another channel through which low-cost carriers offset low ticket costs.
Jambojet launched locally in April 2014 and has been flying to Nairobi, Mombasa, Kisumu, Eldoret, Malindi, Ukunda (Diani) and Entebbe.
In May, it announced ti had received licence to launch flights to Ababa (Ethiopia), Dar-es-Salaam, Zanzibar, Kilimanjaro, Mwanza (Tanzania), Kigali (Rwanda), Jubba, Hargeisa and Mogadishu (Somalia), Goma and Kisangani (Democratic Republic of Congo), Moroni (Union of the Comoros) and Lilongwe and Blantyre(Malawi).