The iPhone 11 on Display during its Kenya launch on Friday. 1,000 units of the phone were sold on its launch day.

The much-anticipated launch of the twin iPhone series, iPhone 11 Pro, and the iPhone Pro Max was off to a flying start, with 1,000 units of the two models being sold across various stores in Nairobi on Friday.

iPhone distributor, Redington Kenya says that the 1,000 phones were booked by customers on various dates, fifteen days before the launch date.

Speaking to journalists at a Nairobi Hotel on Friday (the launch date), Redington’s Sales Head for East Africa Amit Bose said that the firm is confident that it can sell at least 10,000 phones by the end of the year.

“Kenya is our main market in the East African region. If we perform strongly here it will have a ripple effect across the region. We are confident that iPhone11 Pro and iPhone Pro Max will be a hit with the middle class here,” said Mr. Bose.

Loan arrangement

Redington has also struck a partnership with product financing company Aspira where interested buyers with stable jobs and salaries can buy the iPhone on loan.

“In the arrangement, interested buyers will just have to submit their payslips to Aspira to show that they have stable jobs and rake in regular income, depending on the price of the phone, a loan can be advanced and payments spread over a given period of time,” said Mr. Bose.

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According to the regional representative, iPhone currently boasts of 75% market share of the high-end phone market in Kenya.

“Our research shows that in Kenya, the middle class has a disposable income and our job is to make sure that our product sells itself and constantly get feedback from our customers so that we make sure that we improve our services,” added Mr. Bose

Read: iPhone Banned in China but Apple Refuses to Play Ball

Features

The iPhone 11 Pro 256 GB Max Specs 

The iPhone 11 Pro

RAM: 4 GB.

Internal Storage: 256 GB.

Battery: 3,500 mAh.

Main camera: 12MP + 12MP + 12MP.

Front camera: 12 MP.

Display: 6.5 inches OLED.

Processor: Apple A13 Bionic (7 nm+)

Connectivity: Dual sim, 3G, 4G, VoLTE, Wi-Fi.

See also: Apple Drops iPhone Sales Bombshell


iPhone 11 Pro Max Specs

RAM: 4 GB.

Internal Storage: 512 GB.

Battery: 3,190 mAh.

Main camera: 12MP + 12MP + 12MP.

Front camera: 12 MP.

Display: 5.8 inches.

Processor: Apple A13 Bionic (7 nm+)

Connectivity: Dual sim, 3G, 4G, VoLTE, Wi-Fi.

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About the Author

Samuel Gitonga is a senior reporter at BUSINESS TODAY. Email: [email protected]

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