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Fuso launches new truck for booming commercial truck sector

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Competition in the medium to heavy commercial truck sector is set to go a notch higher following the launch of the new line of Fuso FJ1623R trucks in Kenya. The New developed robust and fuel-efficient trucks meet the ever-increasing customer expectations in growth markets, and reinforce FUSO’s presence in the world.

The FJ1623R boost of a strong engine power & torque and great fuel consumption for trucks in its range with safety features.

Mitsubishi Fuso Truck and Bus Corporation (MFTBC), one of Asia’s leading commercial vehicle manufacturers, cooperating with Daimler India Commercial Vehicles Pvt. Ltd. (DICV) under the umbrella of Daimler Trucks Asia (DTA) has for decades worked with Simba Colt the official distributor of Fuso Trucks in Kenya in building trucks that meet the needs of the local consumers.

Speaking during the official launch in Nairobi, the Simba Corporation Chief Executive Officer, Dinesh Kotecha, said Fuso Trucks are designed to address the growth potential shifting to developing markets in African countries and particularly in Kenya.

“Kenya is developing its infrastructure and it is expected that there will be a tremendous growth in the construction and related sector and players in this sector need reliable trucks that are globally benchmarked for greater fuel efficiency, lower maintenance, longer life, and greater reliability,” said Mr Kotecha.

Related: Simba Colt Motors Launches Fuso FJ Tipper

FUSO has been present in the Kenya market since the early 70s with a wide range of vehicles from light-medium- and heavy-duty trucks to light- medium duty buses. The popular FH has been known in the market as the King of the Road, which Simba sold more than 13,000 units so far. With this new range of trucks, FUSO will aim to further increase customer choice, enhance its sales and gain new customer base.

“Our trucks have a competitive price, and beyond the price there is no doubt that the eventual cost of ownership and maintenance is way more affordable than any other brand in the market,” said Ameet Shroff, the Simba Corp Chief Commercial Officer, Established Brands. Our FJ1623R has Anti-lock Braking System, boasts of Full Air Brake system and differential lock features that are making it stand out in the market, added Mr Shroff.

Data indicate that sales of heavy commercial vehicles still account for about 26.8% of the market share and it is believed that construction projects in the country will fuel sales in the heavier segments in coming days.

“Simba Corporation is set to take full ownership of Mombasa-based Associated Vehicle Assemblers (AVA), such that we are a fully Kenyan owned company assembling vehicles in Kenya by Kenyans to build Kenya,” Said Mr Kotecha.

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BT Correspondent
BT Correspondenthttp://www.businesstoday.co.ke
editor [at] businesstoday.co.ke
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