FEATURED STORY

Free Calls, Data for Safaricom Customers as Company Celebrates 20th Anniversary

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File image of a Safaricom shop
A Safaricom shop. The company has been testing a range of new financial services products.
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Safaricom rolled out a bag of goodies for its customers as part of celebrations to mark the telco’s 20th anniversary.

It was revealed following an event in Nairobi on Tuesday, October 27 that the company had lined up several rewards for customers to also share in the celebrations.

As part of the offering, from Wednesday, October 28, Safaricom customers will enjoy one free phone call of up to 20 minutes valid for the next thirty days.

Additionally, customers who have been on the network for at least 20 years will receive a 20GB data bundle valid for seven days.

Safaricom customers who are 20 years old will also receive the special bundle.

Safaricom CEO Peter Ndegwa speaks at an event to mark the company's 20th Anniversary on October 27, 2020
Safaricom CEO Peter Ndegwa speaks at an event to mark the company’s 20th Anniversary on October 27, 2020

A promotion known as 20@20 will run for thirty days. It will allow Safaricom customers to purchase 20 minutes of call time and 20 MBs of data at Ksh20.

READ>>>>>Safaricom CEO on Africa Expansion Plans, Company’s Future [VIDEO]

In a statement, the communications behemoth disclosed that it would notify customers of the newly introduced rewards.

Safaricom CEO Peter Ndegwa had spoken of the company’s lofty ambitions as it looks to the future after a meteoric rise in the past two decades.

He revealed plans to transform the company into a “purpose-led technology company”, shifting away from being a communications and connectivity business.

Ndegwa revealed plans by Safaricom to venture into agriculture, health and education.

He explained that Safaricom planned on digitizing the sectors and fostering inclusion just as they digitized the financial sector with M-Pesa.

“We want to be a lifestyle driven brand, to empower business and to go beyond connectivity into health, agriculture and education.

“We want to build new digital ecosystems to empower farmers, policy holders and students as they learn,” Ndegwa noted.

He further discussed plans to venture into more African countries and to ‘democratize data’ by expanding access to 4G and fibre.

READ>>>>>Foreign Investors Drive Demand for Safaricom and Bank Shares

Written by
MARTIN SIELE -

Martin K.N Siele is the Content Lead at Business Today. He is also a Quartz contributor and a 2021 Baraza Media Lab-Fringe Graph Data Storytelling Fellow. Passionate about digital media, sports and entertainment, Siele also founded Loud.co.ke

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