TV47 continues to acquire strategic content partnerships as part of its efforts to establish itself as the leading TV station in Kenya. Hot on the heels of rebranding and acquiring new talents in the editorial department, TV47 has partnered with Anchor Bay Productions to bring a new perspective into the agricultural landscape.
The partnership will see Elijah Mwangi, who is the founder of Anchor Bay, make a comeback to the local TV screens, and aims to meet the station’s objectives of delivering untold stories and providing comprehensive coverage.
Mr Mwangi worked as a senior producer at Chams Media owned by Alex Chamwada and during his time there, he was integral in the production of The Chamwada Report, which he also used to co-present. And now he is back with a new standard-setting show in the field of agriculture.
“From One Day … to Day One, that’s how we look at this partnership because we have always wanted to tell our untold stories to a bigger audience,” said Mr Mwangi, speaking about the partnership and what it heralds for the TV industry. “With TV47 on board, we believe we shall make this a reality, and as they say, direction is more important than speed.”
Describing why he chose to work with TV47, Mr Mwangi noted: “Anchor Bay believes that great brands are built on great stories, and TV47 is a great brand; a force to reckon with. That’s why we are keen on taking our content there.”
This new partnership will see TV47 air Anchor Bay’s flagship show, “Farming Today”. It is a magazine show that explores the potential of farming in today’s ever-changing agricultural world.
Farming Today will critically explore pertinent issues in the entire value chain, such as production, value-addition, market intelligence, and modern ways of farming in Kenya and beyond.
The show aims to highlight opportunities and address key challenges in selected Agricultural value chains. The show promises to be informative and interesting taking viewers across the region with inspiring and challenging stories previously unreported.
— TV47 (@tv47news) October 2, 2023