Carrefour, owned and operated by Majid Al Futtaim in Kenya, has launched the EPIC Carrefour Friday, a month-long shopping promotion that is set to redefine the conventional Black Friday experience across all its stores.
This event will run the entire month of November, offering customers more days to shop and more ways to save.
The month-long celebration brings the spotlight back to big-ticket items including electronics, home appliances, self-care products, food items, and baby essentials just in time for the festive season.
“At Carrefour, we are dedicated to redefining the shopping experience, and EPIC Carrefour Friday exemplifies our unwavering commitment to this,” Commenting on the campaign, Mr Christophe Orcet, Regional Director of Carrefour — East Africa, Majid Al Futtaim Retail, stated.
By extending the celebration across the entire month of November, Mr Orcet said the retailer aims to provide customers with “an extraordinary shopping journey that goes beyond expectations, continuing to create great moments for everyone, everyday.”
Comprising four distinct weeks, each with its own special focus, EPIC Carrefour Friday is poised to be the ultimate destination for shoppers seeking exceptional deals and exclusive offers. Customers can also look forward to earning double discounts and loyalty points on MyCLUB, collectively creating a memorable November.
Currently, Carrefour operates 21 stores in Kenya with the opening of St. Ellis Plaza and Business Bay Square mall branches in mid-2023. Nairobi hosts 17 stores while Kisumu and Mombasa host 2 stores each. The retailer also operates an e-commerce platform on the MAF Carrefour App.