As Spain and Argentina prepare to battle for the FIFA World Cup 2026™ title tonight, Coca-Cola Kenya will bring thousands of football fans together at the Kenyatta International Convention Centre (KICC) for the country’s biggest FIFA World Cup final viewing party.
The event marks the grand finale of Coca-Cola’s nationwide FIFA World Cup 2026™ campaign, which has united football fans across the country since June 1 through immersive retail activations, limited-edition FIFA World Cup 2026™ packs and collectible cans, and the #AllTheFeels digital campaign celebrating the passion, excitement and emotions of the world’s biggest football tournament.
The evening will also see winners of the #AllTheFeels user-generated content (UGC) competition honoured, with outstanding creators receiving Hisense televisions for capturing and sharing their most memorable FIFA World Cup moments.
Since its launch, Coca-Cola’s FIFA World Cup campaign has reached fans through activations at more than 600 retail outlets, restaurants, entertainment venues and quick-service outlets across Kenya. Thousands of football lovers have taken part in in-store experiences, collected limited-edition Coca-Cola FIFA World Cup cans and packs, and shared their football stories on TikTok and Instagram using #AllTheFeels.
“Our FIFA World Cup campaign has been about bringing Kenyans together through their love of football,” said Monique Katana, Director of Frontline Marketing at Coca-Cola Kenya.
“Over the past few weeks, we’ve seen incredible passion from fans across the country. They embraced the campaign by collecting our limited-edition World Cup cans, taking part in activations and sharing unforgettable football moments online. Football has a unique way of connecting people, and that’s exactly what this campaign has achieved.”
Tonight’s celebration begins at 4.00 pm, with fans paying just KES 100 for entry, which includes a complimentary Coca-Cola. Supporters will watch the highly anticipated Spain versus Argentina final on a giant screen while enjoying live performances by Wakadinali, Watendawili, Vijana Barubaru, Dyana Cods, MC Gogo, Collo Blue, Daffy, Deewiz and The Cluster KE.
“The FIFA World Cup final is football’s biggest occasion, and we wanted Kenyan fans to experience it together,” Katana said. “Whether you’re cheering for Spain or Argentina, tonight is about celebrating the game, the passion of football fans and the unforgettable moments that only the World Cup can create.”
One of the highlights of the evening will be the presentation of prizes to winners of the #AllTheFeels UGC competition. The winners impressed judges with their creativity by capturing and sharing the excitement, joy and emotions of following the FIFA World Cup with a Coca-Cola in hand.
“Our winners simply grabbed a Coke, recorded their football moments and shared them using #AllTheFeels,” Katana said. “The creativity we received was outstanding, and we’re delighted to celebrate these fans on the biggest stage of the campaign because they truly brought the World Cup experience to life.”
Although tonight’s viewing party marks the climax of the campaign, the #AllTheFeels competition remains open until July 25, giving more fans a final opportunity to participate.
“There is still time to join the campaign,” Katana added. “Visit coca-cola-football.com/kenya, register, create your football moment with a Coke and share it using #AllTheFeels before July 25. We want every football fan to have the chance to be part of this celebration.”
Through its FIFA World Cup 2026™ campaign, Coca-Cola has brought fans closer to every kick, every goal and every celebration, reinforcing its long-standing connection with the world’s most popular sport while creating memorable experiences for football lovers across Kenya.
Read: How Coca-Cola Empowered Over 6 Million Women Entrepreneurs
>>> Kenya Gets Fresh Ksh97B World Bank Lifeline for Fiscal Reforms
Leave a comment