Retail chain store Carrefour on Thursday opened a new store in Nairobi as the company seeks to expand its market share in the ultra-competitive retail business.
Located at the Mega Shopping Mall on Uhuru Highway, the new hypermarket offers a wide range of products that includes 39,000 food and non-food items.
The location of the new store is convenient for the residents of Upper Hill, Madaraka, South B, South C, and those who live on Mombasa Road.
The new store comes complete with a library, bistro area, and a milk ATM – a fresh milk dispensing machine that offers customers an alternative to pre-packaged milk.
Customers will also be able to shop for jewelry and home décor at the new outlet.
According to Franck Moreau, Country Manager of Carrefour Kenya at Majid Al Futtaim Retail, these offerings will supplement the conventional fresh produce, groceries, fresh bakery, and roastery sections that Carrefour customers are accustomed to.
“The opening of our new Carrefour store in Nairobi underscores our commitment to offering great customer experiences through high-quality retail outlets where customers can access quality products at the best prices. The new store will also enable Carrefour customers to enjoy home delivery services in the region, making it convenient to shop online during the ongoing circumstances,” said Moreau.
The new store has a sales area of more than 7,000 square metres, a 1.8-metre aisle width and 36 checkout counters, among other features that will enhance the customer experience.
Majid Al Futtaim has recruited 250 Kenyan employees and over 200 part-time workers at the new store.
More than 99 percent of the stock in Carrefour stores will be sourced locally, ensuring that the revenues contribute to the local community’s supply chain.
