Britam Insurance has unveiled a Whole Life Insurance Plan providing lifetime cover with up to KSh100 million in benefits, positioning it as a long-term financial protection and estate planning solution.
Launched on Tuesday, 21st April, 2026, Whole Life Insurance Plan offers cover for death, disability and critical illness, with all payouts structured to be tax-free.
Customers can access the cover with premiums starting from KSh3,000, and have the flexibility to choose their payment period – as a one-off payment or spread over 10, 15 or 20 years. Once the payment period ends, policyholders stop making contributions while the cover remains active for life, payable upon death, disability or diagnosis of a critical illness.
The payable benefits are designed to grow by 3% annually, helping to preserve value over time.
Policyholders who suffer total disability or a critical illness can access up to 30% of the sum asured immediately and all future premiums are waived.
Meanwhile, medical examinations are only required for policies exceeding KSh15 million.
Beyond protection, the product is structured to support wealth transfer and estate planning. It offers a framework for managing succession-related costs and reducing financial uncertainty for beneficiaries. Customers can also integrate the plan with Britam Trust services, allowing benefits to be administered through a structured trust arrangement with clear instructions on how and when payouts are made.
This feature enables policyholders to retain greater control over how their estate is distributed and how their dependents receive financial support.
“The Britam Whole Life Insurance Plan reflects our commitment to offering solutions that go beyond basic protection. It is designed to help customers leave something meaningful for the people they love, with a cover that grows over time and lasts a lifetime,” said Mr Tom Gitogo, Britam CEO.
Customers may also enhance their cover by adding optional benefits such as Permanent Total Disability, Critical Illness and Funeral Expense cover. The funeral benefit provides up to KSh500,000, offering additional financial support during bereavement.
“We listened to what customers and partners were telling us: they want protection that is accessible, lasting and built around real-life needs. This plan brings together lifetime cover, flexible payment options and simple entry requirements in a way that supports legacy planning,” Gitongo added.
For a 25-year-old young professional, entrepreneur, or rising income earner who is early in their career but already thinking about financial discipline, protection, and long-term legacy, the plan offers a cover of up to Ksh54 million for a 10-year payment plan.
For the same 10-year plan, the cover offers benefits of upto Ksh40 million for a 35-year-old growing professional, entrepreneur, business owner, or young family leader who is now entering a serious wealth-building and responsibility stage.
For a 45-year-old financially established professional or business owner focused on protecting family lifestyle, preserving wealth, and creating a meaningful legacy, the cover offers up to Ksh30 million in benefits upon death.
The benefits could go higher depending on the premiums package a customer chooses.
Interested customers can reach Britam via call, SMS or WhatsApp on 0705100100, or by email at [email protected].
Read: Britam Launches Whole Life Insurance Plan for Long-Term Wealth Transfer
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