Amapiano Star Tyla Is Spotify Equal Artist Of The Month

With her sprawling, innovative lyrics about the allure of new romance, love and self-confidence, South African singer Tyla has invented herself as an artist with the power to navigate the boundaries of several music genres. For the month of March, music streaming platform Spotify has announced Tyla as its EQUAL Africa ambassador.

Her music is all good vibes, slathered in Pop, R&B and Afrobeats while hinging on South Africa’s Amapiano. Since breaking out in the music scene in 2019, Tyla has become a force guided by her intention to leave a mark in music.

Tyla’s journey into music began with writing song lyrics in her diary at 12. She describes music as “her calling”, something “that came naturally”. She first gained recognition when she dropped the Amapiano dance-themed song Getting late. Tyla understands the demands of new-age artistry, but intuition and intention fuel her craft as she works towards her debut album.

She joins fellow South Africans Sio and Elaine who have previously headlined the programme. EQUAL Africa seeks to spotlight and amplify the voices of African female artists breaking down barriers and making waves in music. In addition, it amplifies their music by exposing their catalogue to global listenership.

“It is satisfying to be selected for the EQUAL programme,  joining other incredible female creators on the continent. This just goes to show that there is room for all of us to shine, regardless of what sounds and genres we identify with ,” says Tyla.

‘We are inspired by Tyla’s versatility and her drive to achieve more in the music scene and we welcome her to the EQUAL programme. It is our hope that other young African women creators see this as proof that their talent is valid and can and will be recognised and supported,” says Spotify’s head of music for Sub-Saharan Africa, Phiona Okumu.

Check out Tyla’s single Been Thinking on the EQUAL Africa playlist, and get to know more about her with our artist Q&A below:

1. What is that one surprising thing your fans might not know about you?

A lot of people are surprised when I tell them I have four siblings.

2. When did you realise that making music was in your destiny and what is your WHY for pursuing this craft?

I feel my love for music came naturally. Ever since I could remember it was a part of my life and interests. I knew at a very young age that this was my calling.

3. Which African songs or artists did you grow up listening to?

Brenda Fassie, Freshlyground, Mi Csa. I remember loving the song Destiny by Malaika

4.  To someone who has never heard your music, how would you describe the sound, tone, and style?

I would describe it as a fusion between R&B, Pop, Amapiano, Afrobeats.

5.  Any advice for someone dreading following their dreams?

Keep going no matter how impossible it seems. I never thought I’d be at this point and right now I’m travelling the world making music, performing and living my dream. I still have a long way to go but I’m not stopping. And you shouldn’t either.

Read: Nikita Kering’ Named Spotify EQUAL Africa Artist for November

>>> Top 10 Most Streamed Kenyan Artists – Spotify Reveals

Latest

Firms Announce Merger Deal to Expand Services

Dalberg Implement, a leader in on-the-ground program implementation with vast expertise in strategy execution, and Axum, an Afrocentric impact firm dedicated to fostering inclusive growth across the Global South, have announced a merger.

Odibets Launches Mega Water Project In Makueni

Odi Mtaani Foundation by online betting company Odibets, in...

Ivon Priscar Living Kenya’s e-Commerce Dream in Grocery Shopping

As Kenya's informal sector continues to thrive, companies like Kapu serve as catalysts for economic empowerment and resilience.

Rose Ntong’ondu: Popcorn Hawker Who Owns a Multi-Million Beauty Empire

Rose Ntong'ondu, founder of Makeup by Rose, is a Kenyan-based makeup artist, teacher, mentor, and beauty entrepreneur.

Follow Us

Newsletter

Don't miss

Throwing The Girls Into Deep End: Single Kiasi S3 First Look

Nairobi’s dating scene is about to get messy: Single Kiasi...

Win New Year Crossover Mugithi Tickets With Odibets

The event has attracted prominent Kikuyu musicians who will be headlining the event including Samidoh and Muigai wa Njoroge.

For Coloured Girls is Theatre Production of the Year

The play ‘For Coloured Girls (who have considered suicide/ when...

Tusker Oktobafest Rolls East African Cultures into One

From regional events across Kenya to inaugural gatherings in Uganda and Tanzania, and the Tusker Oktobafest grand finale in Nairobi, the festival harmonized traditions, celebrated diversity, and highlighted the rich cultural tapestry of the East African culture

Lupita’s Little Brother Junior Nyong’o Charting His Own Path in Acting

Junior Nyongó, who is also a musician and a DJ and now a graduate of UC San Diego with an MFA in Acting, is crafting his own solid path in the world of acting with roles in major theatre productions.

Safaricom To Power Tusker OktobaFest Beer Festival

Safaricom’s involvement in OktobaFest as a technology and payments partner will focus on fostering seamless in-festival connectivity, empowering the youth and Gen Z community through Safaricom Hook, and powering digital payments through M-PESA.

Music Producers Launch Organization To Streamline Recording Industry

Recording Industry of Kenya (RIKE) was launched on 9th October 2023. Registered in 2022 as a not-for-profit organization, RIKE aims to promote the collective interests of producers of sound recordings in the country.

Nairobi’s Hero Bar Listed Among World’s 50 Best Bars

World Best Bars: Hero Bar in Nairobi continues to climb the list, moving up six places to No.62 and Johannesburg’s Sin + Tax comes in at No.94. Dubai new entry Ergo is at No.69 and Melbourne’s Byrdi has re-entered the list at No.61.

Kenyan DJs Face Off In Smirnoff Battle Of The Beats Season 3

The Smirnoff Battle of the Beats Season 3, a DJ competition, is poised to unleash an unprecedented musical frenzy countrywide.

The Highs And Lows Of Betty Kyallo, Sisters Show As Season 2 Ends

Kyallo Kulture has always been, above all, about sisterhood, and in Season 2 we have witnessed the charm of it - the ups that gave us wholesome moments as the sisters led by Betty Kyallo spent time together.
BT Reporter
BT Reporterhttp://www.businesstoday.co.ke
editor [at] businesstoday.co.ke

Firms Announce Merger Deal to Expand Services

Dalberg Implement, a leader in on-the-ground program implementation with vast expertise in strategy execution, and Axum, an Afrocentric impact firm dedicated to fostering inclusive growth across the Global South, have announced a merger.

Odibets Launches Mega Water Project In Makueni

Odi Mtaani Foundation by online betting company Odibets, in collaboration with the Betting Control and Licensing Board (BCLB), have launched a multi-million water project...

Ivon Priscar Living Kenya’s e-Commerce Dream in Grocery Shopping

As Kenya's informal sector continues to thrive, companies like Kapu serve as catalysts for economic empowerment and resilience.

LEAVE A REPLY

Please enter your comment!
Please enter your name here