Spotify
Creatives, Brands Eye Kenya’s Booming Podcasts Scene
Podcasts can lead to direct sales through product placements, branded content and promotion of merchandise, opening new opportunities for business.
JACKSON OKOTH2 Mins read
Kenyan Hip-Hop Streams Soar to Over 430 Million On Spotify
Kenyan hip hop has exploded on Spotify - with streams more than doubling from 170 million in 2022 to over 430 million in...
JACKSON OKOTH2 Mins read
New Spotify EQUAL Artist Qing Madi Talks Music and Dreams
Heavily influenced by her cultural background and the lyrical arrangements of Kendrick Lamar, the versatile Nigerian prodigy is shaping the future of music...
BUSINESS TODAY3 Mins read
Boyz II Men Streams Skyrocket Ahead of Nairobi Concert
This comes weeks after the announcement that the band would be making their maiden stop on Kenyan soil as part of their Africa...
BUSINESS TODAY1 Mins read
How Kenyans Are Celebrating Easter Through Music Streaming
Easter is the biggest Christian celebration of the year, with millions of faithfuls around the world gathering to mark the resurrection of Christ....
BT Reporter2 Mins read
Amapiano Star Tyla Is Spotify Equal Artist Of The Month
With her sprawling, innovative lyrics about the allure of new romance, love and self-confidence, South African singer Tyla has invented herself as an...
BT Reporter2 Mins read
Kenya’s Xenia Manasseh Steps Into The EQUAL Africa Spotlight
Since her arrival on the Kenyan music scene in 2019, artist Xenia Manasseh has captivated fans with her vocals and her songwriting pen...
BT Reporter3 Mins read
Nikita Kering’ Named Spotify EQUAL Africa Artist for November
"As a young woman, making music has always been more than just vibes. It’s been a blessing. However, having to always keep a...
BUSINESS TODAY2 Mins read
Top 10 Most Streamed Kenyan Artists – Spotify Reveals
As Kenyans have become more familiar with Spotify, they’ve used the platform more - and broadened their tastes. Since launch, the average number...
MARTIN SIELE3 Mins read
