AI and Streaming Lead Africa’s Music Industry into New Era

Artificial intelligence (AI) and streaming are reshaping the global music industry, creating new opportunities for artists, record companies, and listeners alike.

According to the IFPI Global Music Report 2026, recorded music revenues grew 6.4 per cent globally in 2025, reaching US$31.7 billion, marking the eleventh consecutive year of growth.

Sub-Saharan Africa is emerging as a key player in this transformation. The region’s recorded music revenues rose 15.2 per cent in 2025 to US$120 million, with South Africa accounting for 78.1 per cent of this total. Angela Ndambuki, IFPI Regional Director for Sub-Saharan Africa, said the growth reflects a maturing and increasingly structured music economy.

“This growth demonstrates the impact of record company investment, the global reach of African artists, and the expanding adoption of licensed streaming services,” she said.

Streaming as the Engine of Growth

Paid streaming remains the primary driver of global music revenue. Revenues from paid subscriptions increased 8.8 per cent globally in 2025, accounting for 52.4 per cent of total recorded music income, with 837 million users worldwide. Streaming fraud continues to pose a challenge, with artificially inflated plays siphoning revenue from creators. Victoria Oakley, CEO of IFPI, emphasized, “Streaming fraud is theft, plain and simple. Platforms, distributors, and aggregators must take decisive action to protect artists’ livelihoods.”

AI Enhancing Music Creation and Discovery

AI is increasingly being used across the music ecosystem, from composition and production to distribution and streaming. Record companies are partnering with AI developers to explore new ways of creating music, personalising listener experiences, and generating revenue for artists.

Ndambuki stressed that AI is meant to complement human creativity, not replace it. “AI presents exciting opportunities to expand creativity and unlock new revenue streams, but it must operate within strong copyright frameworks to ensure fair remuneration for creators,” she said.

On streaming platforms, AI is helping to match music with listener preferences more effectively. By analysing listening patterns and behaviour, AI improves recommendations, increases engagement, and drives paid subscriptions. This integration creates a cycle where increased streaming revenue benefits both artists and the wider music ecosystem, reinforcing the need for ethical AI use and copyright protection.

Global Trends and Regional Highlights

While Sub-Saharan Africa leads regional growth, other markets are also expanding. Latin America grew 17.1 per cent, Asia 10.9 per cent, and Europe and North America recorded steady increases. Physical formats are also enjoying renewed interest, with vinyl sales up 13.7 per cent for the 19th consecutive year.

The report demonstrates that the music industry is evolving. Sub-Saharan Africa’s growth, combined with the adoption of streaming and AI technology globally, signals a new era where digital innovation, regional talent, and structured investment are shaping the future of music.

“The next phase of growth will be shaped by technology and innovation, but it must remain anchored in strong copyright frameworks. Protecting artists, ensuring fair remuneration, and responsibly embracing AI are essential for sustainable and inclusive development in the global music industry,” Ndambuki said