Africa Fuels & Lubricants Ltd (AFAL) has signed a deal to manufacture and distribute Caltex lubricants in the greater East African region.
Caltex lubricants are owned and manufactured by Chevron Brands International LLC (Chevron).
With the new deal, AFAL Manufacturing Limited (AML) of the Tristar Group will be engaged in the production, distribution, and marketing of CaltexTM lubricants in Kenya, Uganda, Tanzania, Rwanda, Burundi and the Democratic Republic of the Congo (DRC).
Caltex branded lubricants have been available in East African countries since 2013 through a distributor agreement with AFAL.
The relationship seeks to leverage the synergy of Caltex’s strong brand strength and AML’s extensive market reach to successfully carve out a share in the competitive East Africa lubricants market.
“Chevron has a history in East Africa spanning seven decades and we have collaborated with AFAL since 2013. Over the last eight years, our relationship with AFAL has grown from strength to strength and we are excited to begin a new chapter with AML, which will take the Caltex brand across Eastern Africa. This new agreement also includes lubricants blending options for future expansion,” said Douglas Rankine, GM Middle East & Africa – Fuels & Lubricants.
The success of this license agreement between the Tristar Group and Chevron will realize entry into Tanzania as a new market for AML.
“Being selected by Chevron for this significant responsibility is a major show of confidence in the long term relationship between Chevron and the Tristar Group since AFAL was first awarded a lubricants distributor agreement by Chevron in 2013, and will serve as a launchpad for Caltex branded lubricants to expand sales in the East African region. We are confident that local blending is a move in the right direction for this business to remain competitive, and we will spare no effort to strengthen the position of the Caltex brand in East Africa,” said Mr Eugene Mayne – Tristar Group CEO.
Tristar is a global business, headquartered in Dubai, which offers end-to-end fuel logistics solutions to blue-chip clients including international and national oil companies and intergovernmental organizations. Its integrated energy logistics platform spans road and maritime transportation, specialized warehousing, fuel farms, commercial aviation refueling and fuel supply operations.
Read:>>> Sitoyo Lopokoiyit: Meet New M-Pesa CEO Tasked With Continental Take-Over
>>> Follow graffiti rules, NTSA directs matatus
