Absa Bank Kenya has signed a Memorandum of Understanding (MoU) with Gen Z Connect by Executive Connect to drive youth empowerment and leadership development among young people, supporting the next generation as they build skills, careers and businesses. The partnership will be delivered through the Bank’s NextGen offering within its Consumer Banking business.
Absa Bank Kenya-GenZ Connect Game plan
Through the one-year partnership, Absa Bank and Gen Z Connect by Executive Connect will co-create a series of monthly engagements designed to foster direct interaction with young professionals and entrepreneurs.
Each monthly session will focus on key themes including personal leadership and mindset development, financial literacy and money management, entrepreneurship, career readiness and the future of work, as well as digital and financial technology, innovation, and problem-solving.
Mwihaki Wachira – Director, Marketing & Corporate Affairs at Absa Bank Kenya said the collaboration aligns with Absa’s purpose of Empowering Africa’s Tomorrow, Together, one story at a time.
“At Absa, we believe that empowering young people is not just an investment in individuals, but in the future of our economies. Through our collaboration with Gen Z Connect, we are creating pathways for the next generation of leaders, entrepreneurs, and financially savvy citizens to thrive. By equipping them with the right skills, mindset, and access to financial tools, we are shaping a more inclusive and innovative banking ecosystem, one where young people are not just consumers, but active participants and drivers of change,” said Mwihaki.
Gen Z Connect has built a growing network of over 300 young professionals and entrepreneurs, as well as an active LinkedIn community of more than 2,000 followers. It focuses on empowering and connecting young leaders, creatives, and professionals through mentorship, networking, leadership forums, entrepreneurship development, and financial literacy programmes.
Byron Osiro, a patron of Executive Connect, said the collaboration represents a strong alignment of shared values and vision.
“This partnership with Absa represents a powerful alignment of purpose. At Gen Z Connect, we are deeply committed to unlocking the potential of young people by equipping them with practical skills, access to opportunities, and the confidence to lead. By working together, we are combining our strengths to deliver a programme that not only empowers youth and entrepreneurs but also prepares them to actively shape the future of financial services and drive sustainable economic growth across our communities,” Osiro said.
The MoU was signed on the sidelines of an Executive Connect Leadership Forum in Nairobi. As part of the partnership, Absa and Gen Z Connect will roll out co-branded activations and events in Nairobi, with plans to progressively expand to other regions including Kisumu, Mombasa, Nakuru, Eldoret, and Nyeri.
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