Little Rolls Out Electric Bikes Targeting Kenya’s Mass Market

Taxi-hailing app Little has announced the launch of its venture into Electric Vehicle (EV) mobility with its Little E-BIKE, power-assisted electric bikes, and scooters.

The initiative which comes against the backdrop of the skyrocketing cost of living sets the company apart in relieving consumers from fuel-related expenses while at the same time playing a critical role in protecting the environment through a reduction in green gas emissions linked to fossil fuels.

The company is set to release over 200 electric bikes at designated spots around Nairobi. From tourist spots, estates, universities, and parks, the e-bikes will be accessible from the Little App. The two-wheelers will be fitted with a geofence, a location-based technology that restricts movements or uses within a virtual perimeter.

“While Electric Vehicles are relatively nascent in Kenya, Little plans to play a vital role in working with consumers, partners, and governments to accelerate their adoption,” Mr Kamal Budhabhatti, Chief Executive Officer, Little, said.

“As government EV policies and incentives are implemented and essential infrastructure like charging stations are to be built, this launch will provide insights and best practices on the usage of EVs as part of the day-to-day usage of the customers.”

He noted that successful EV adoption is a multi-stakeholder effort, and the company will continue to leverage its cutting-edge technology and operational leadership to build a reliable fleet for the future.

In 2019 alone, air pollution caused around 5,000 premature dèaths in Kenya, and investing in e-bicycles has become a solution to saving lives.

High fuel costs, soaring maintenance costs and the environmentally damaging nature of petrol bikes is now pushing more riders into e-bikes.

Being mostly built from easily recyclable materials like aluminum, and steel, the Little E-Bikes intends to reinforce its commitment to reducing carbon emissions and its environmental footprint.

The motor-assisted vehicle speed is 25 km/h and has a range of up to 65 km on a single charge.

Nairobi city will have over 200 bikes for use in selected areas.

The company is launching in Nairobi and later to different cities in Kenya and the rest of partner countries.

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