The sixth edition of Mud4Fun, Kenya’s premier 4×4 challenge and family-friendly lifestyle event, was hosted at Northlands, Ruiru, over the Easter weekend, from April 3rd to 5th, 2026.
That year’s event continued its tradition of blending high-adrenaline off-road action with diverse entertainment, reinforcing its role in diversifying Kenya’s vibrant tourism landscape and fostering local exploration.
The event attracted 40 participants across various categories, from amateur to super expert level, with over 1,000 spectators expected. Apart from the competition, the event promised a wholesome outdoor experience for all ages, featuring a dedicated Kiddie Village, muddy play areas, painting zones, and quad bike rides for children.
Speaking ahead of the event, Mud4Fun founder Kinuthia Chege said, “Mud4Fun continued to grow as a premier outdoor and motorsport experience, attracting participants and enthusiasts from across East Africa. What made the event truly special was the sense of community it created, bringing together people from different backgrounds, all united by a shared passion for adventure and the outdoors.”
“Beyond the thrill, we remained deeply committed to responsible enjoyment through our Mud4Green initiative, which integrated environmental conservation into the heart of the event. From awareness efforts to on-ground activities like the tree-growing initiative at Northlands, we were intentional about ensuring that Mud4Fun left a positive and lasting impact beyond the experience itself,” he added.
The event evolved into a significant regional attraction, drawing participants and enthusiasts from across East Africa. Beyond the thrilling motorsport, it was deeply committed to environmental stewardship through its Mud4Green initiative, which included a dedicated tree-planting activity at Northlands. This commitment underscored a broader vision for responsible enjoyment and community impact.
Speaking on Kenya Tourism Board’s involvement, CEO June Chepkemei highlighted the strategic importance of events like Mud4Fun in the national tourism agenda. “Events like Mud4Fun were central to our strategy of diversifying Kenya’s tourism product. By blending adventure, sports, and family entertainment, we were not only expanding our offering beyond traditional safaris but also encouraging more Kenyans to explore their own country.”
“The event was a testament to the vibrancy of our local tourism circuit and its potential to attract regional visitors,” stated Chepkemei, while emphasizing KTB’s focus on promoting diverse and sustainable tourism experiences.
Mud4Fun also served as a dynamic experiential platform, offering leading brands a unique opportunity to engage directly with a youthful and energetic audience through immersive activations within the event ecosystem. Attendees were encouraged to visit Mud4Fun’s official social media platforms for updates, preparation tips, and a preview of the event experience.
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