Jumia customers are set to buy hundreds of items on the online shopping app at Ksh100, including a 14-seater van. Among the products with big discounts in flash sale dubbed ‘Deal za soo’ (Buy for Ksh100) starting November 3 at 11:59 PM include TVs, phones, cooking oil, and water dispensers.
In addition, consumers will also enjoy a 20% discount for payments made through Mastercard cards Among the top discounts.
This is the company’s 7th Black Friday, which aims to support businesses by reaching more consumers on the platform. Jumia Black Friday will be in partnership with Transsion Holdings (Infinix, TECNO & itel) as Platinum sponsors and other brand partners like Vision Plus, Xiaomi, Beefeater, Nivea, Garnier, and Gordons.
“This year’s Black Friday is unique given the challenging business environment for our sellers as difficult economic times persist. We are grateful to the thousands of Kenyan businesses participating in this event and their efforts to offer the best deals to consumers. This also re-affirms Jumia’s commitment to the future of online retail in Kenya,” said Juan Seco, Jumia Kenya CEO.
The annual sales event, which was initiated in Kenya in 2015 by Jumia continues to gain popularity amongst Kenyans. Such campaigns have largely contributed to the adoption of e-commerce countrywide through massive awareness.
“We are happy to be part of this year’s Jumia Black Friday, where consumers can expect great deals on our latest products which include TECNO, Infinix, and itel brands”, said Ray Fang.
Other partners in this year’s Jumia Black Friday include Standard Chartered, l&M Bank, and ABSA, who will offer incentives through card payments.