SPORTS

Why Odibets Showed FKF The Red Card

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FKF Odibets partnership
FKF President Nick Mwendwa has been put on the spot over the recent pull-out of sponsors from Kenyan football.
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Football Kenya Federation (FKF) on Wednesday 22nd September 2021 announced it had severed links with Odibets, accusing it of breach of contract. The federation in a brief statement said the termination was with immediate effect.

“The Football Kenya Federation has terminated its partnership with Odibets with immediate effect due to breach of contract by the b’etting firm,” FKF said in a statement. “The federation remains committed to developing win-win partnerships for the good of the game and will continue to engage wholeheartedly with partners who share our commitment and vision for the growth of the game in Kenya.”

However, details are now emerging that Odibets had long pulled out due to accountability issues on FKF part. Sources familiar with FKF-Odibets deal disclosed that Odibets was not happy with how the federation ran the partnership, mainly lack of transparency in management of the funds channelled to FKF by the company.

“We are talking of millions of shillings we have handed to the federation as part of our partnership to promote football in the grassroots, but we are not seeing anything happening on the ground,” said the source who requested not to be identified.

Odibets is expected to release a statement on Friday, according to its General Manager Dedan Mungai. The three-year, Ksh127 million Odibets deal with FKF, was aimed at developing football from the grassroots.

Odibets had also agreed to be a “motivation partner” for the national team Harambee Stars. Under this deal, the gaming company would pay allowances and bonuses to Stars players on international duty.

The termination of the Odibets contract comes barely two months after FKF ended its five-year, Ksh1.2 billion partnership with another be’tting firm BetKing on “mutual” basis.


Related Articles

>> Broke And Orphaned, FKF Kicks New Season Of Football

>> BetKing Terminates Ksh1.2 Billion Sponsorship Deal


 

In April 2017, shock and disbelief greeted the football fraternity after South African pay television channel SuperSport announced termination of its contract with the Kenyan Premier League (KPL) which had been in existence since 2007.

FKF President Nick Mwendwa has been put on the spot over the recent pull-out of sponsors with renowned figures in the country terming his leadership at the helm as the ‘worst’ the federation has had.

Former FKF contestant Twaha Mubarak called for the forceful eviction of Nick Mwenda from office, while Gor Chairman Ambrose Rachier alleged that the worse tragedies bedeviling the federation have happened under the latter’s watch especially the SuperSport deal.

Next Read >> Millions Kenyans Earn For Representing Other Countries

Written by
BT Reporter

editor [at] businesstoday.co.ke

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