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Viceroy 10 Year Old wins World’s Best Brandy Award

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Viceroy 10-year-old vintage brandy has been awarded as the world’s best brandy at the 2018 World Brandy Awards announced in London.

A true testimony of the multi-awarded winning House of Van Ryn’s where the brandy is crafted, it beat fierce competition from leading South African brandies and those from countries such as United Kingdom, Germany, Spain and the United States.

Viceroy 10 was launched last year in Kenya targeting the country’s sophisticated and premium market.

Brandy Master Wallies Uys of Van Ryn’s Distillery noted that the award underpins the outstanding quality of the brandy that has been praised for its exceptional smooth character and velvety finish.

“At the distillery we are continuously striving to create brandies of the highest standard. Only the best grapes are sourced and we hand-select the finest French oak barrels for maturation.

It takes patience and skill to make a brandy that one would only be able to enjoy in 10 years’ time. Receiving the World’s Best Brandy award is a moment of true celebration for us.”

“Viceroy 10 will create a new trend of drinking brandy for the discerning adult drinkers. It is packaged in an attractive bottle with an engraved signature which is the hallmark of quality and authenticity of the product,” stated Lina Githuka, KWAL Commercial Director.

“After the launch event last year, we coordinated countrywide activations to take the premium brandy experience to the consumers.   The Best in the world, and proudly enjoyed in Kenya.”

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The vintage brandy is expected to grow KWAL’s market share in the premium drinks category with an ambition to be the dominant player in the premium brandy category. The recommended retail price for the brandy is Ksh 3,000.

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BT Correspondent
BT Correspondenthttp://www.businesstoday.co.ke
editor [at] businesstoday.co.ke
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