Mr Charles Odongo (left) was unveiled as Odibets brand ambassador on Tuesday at Sarova Stanley hotel in Nairobi.

Charles Odongo, popularly known as Ugali Man, has received a brand-new car and Ksh5 million from b*****g firm Odibets. Mr Odongo was also unveiled as Odibets brand ambassador on Tuesday at Sarova Stanley hotel in Nairobi at an event that was graced by, among others, Maina Kageni and Jalang’o.

The Rongai-based gym instructor received a brand new seven-seater Voxy van and a cash boost to support his sporting career and fitness business. In addition, a fully kitted gym bringing the total value of the partnership to over Ksh5 million inclusive of a package for his cat, Puss Puss.

Speaking during the event, Mr Odongo thanked Odibets for the support. “I will support my fellow youth from Rongai just the same way Odibets has supported me,” he said during the unveiling.

The partnership is part of OdiMtaani, a grassroot talent development initiative by OdiBets.

“OdiBets believes that more funding is needed towards development of talent at the for sports grassroot level. OdiBets will continue to support unique talents such as Charles Odongo, who is committed to his fitness career in a passionate way. We believe there are thousands of hidden and promising talents in the country which can be nurtured. Kenyans can be assured of our commitment on initiatives that provide access and opportunities for all,” said Dedan Mungai, Odibets General Manager.

To date, OdiBets has invested over Ksh500 million in the country that has gone a long way in boosting sports development in the country through their kitting programme, county sports sponsorships and grassroots soccer competitions.

Kenya’s national soccer team, Harambee Stars, and Kenya’s 100m sprinter, Ferdinand Omanyala, have also been supported by OdiBets.

“We are at a stage where we believe that OdiMtaani initiative can be more meaningful to Kenyans by expanding the programme to capture other talents beyond mainstream sporting activities such as soccer, athletics and more,” said Mr Mungai.

He said the partnership with Odongo “The Ugali Man” is hoped to inspire more Kenyans to showcase their unique talents and be bold enough to just try. The digital space, for example, is giving talents a platform to flourish. “We believe these spaces are ideal for talent development,” added Mr Mungai.

OdiBets will continue to leverage talent in the grassroots via OdiMtaani as a platform for local and community-driven sports development and recreation.

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