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SportPesa CEO Kicks Off Sports Talent Search in Kenya

Tujiamini is a transformative sports and talent development initiative targeting youth across the country

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In a significant move to boost sports and creative talents in Kenya, SportPesa has unveiled Tujiamini, an innovative initiative designed to nurture and promote talents from various disciplines, especially sports and the creative economy.

Tujiamini, meaning “Believe in Ourselves,” embodies a comprehensive approach to talent development, celebrating and supporting Kenyan sportsmen and women across all levels. This initiative is a testament to SportPesa’s dedication to grassroots sports enhancement and the broader talent ecosystem in Kenya.

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SportPesa CEO Capt. Ronald Karauri emphasized the online gaming company’s commitment to identifying and nurturing talent. “SportPesa has always been at the forefront of supporting grassroots initiatives,” Mr Karauri said. “Tujiamini is our pledge to the talented individuals in our communities, offering them a platform to shine and excel.”

Under the initiative, SportPesa plans to distribute more than Ksh3 million monthly across four categories, benefiting up to 87 participants. Mr Ababu Namwamba, Cabinet Secretary for Youth Affairs, Creative Economy, and Sports, endorsed Tujiamini programme, noting that it is in line with the government’s Talanta Hela initiative aimed at tapping and promoting talent.

Tujiamini kicked off with awards to various sports teams and individuals, including a notable Ksh500,000 to the Shoot for Life Basketball Team and Ksh100,000 to the Rogue Rugby Podcast and TV. These awards aim to address immediate needs and support the winners in their journey towards greater achievements.

In essence, Tujiamini is not just an awards program but a movement geared towards empowering communities and fostering a culture of self-belief and determination among Kenyan youths. The initiative covers a wide range of talents and provides a structured platform for showcasing and enhancing these talents.

Participants are invited to submit their nominations through the SportPesa Tujiamini website, with entries judged on a comprehensive criterion that ensures fairness and transparency. This initiative is a significant step towards building a robust talent development pipeline in Kenya, touching lives and making dreams a reality.

SportPesa‘s longstanding commitment to sports development is evident in its sponsorship of top teams and events, including Gor Mahia, Murang’a Seals, Shujaa, and the SportPesa National 7’s Rugby Circuit. The launch of Tujiamini cements SportPesa’s role as a key player in the sports and talent development arena.

In partnership with DBA Africa, a company with deep roots in sports management and development, Tujiamini is set to create waves across the sports and creative sectors in Kenya and beyond.

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