Taraji Afrika Educational Group (TAEG) has unveiled two new brands for its Cambridge and competency-based curriculum (CBC) schools.
The two brands will run under the Brookside International Schools and Taraji Afrika Academy Schools, previously known as Brookside Preparatory School, Westlands; Early Learning Academy, Kitui and Redhill and Montessori House, Mountain View.
The rebranding exercise aims to reorganize the institutions into a more unified structure- bringing the Cambridge curriculum schools under the Brookside International Schools brand and the CBC schools under the Taraji Afrika Academy Schools Brand.
Speaking during a rebranding ceremony at Brookside International School, Redhill, Limuru, TAEG Founder and CEO Ms Prisca Muyodi said that the rebranding is more than just a visual transformation, adding that it is a reflection of the school’s commitment to excellence, growth and innovation.
“As we embark on this journey of rebranding, we are delighted to share the benefits and the continued commitment to our unique offerings that sets us apart in the world of education,” Ms Prisca said.
“Previously, we had four different brands spread across five locations. It became apparent that we needed to refashion a coherent, future-facing brand identity that resonates better with our school community, the various curricula that we offer and the changing landscape of education in Kenya as a whole.”
Brookside International Schools, which offers the Cambridge curriculum, has two campuses in School Lane, Westlands and Redhill, Limuru while Taraji Afrika Academy Schools, which offer the CBC curriculum, are domiciled in Mountain View, Nairobi and JICA Estate, Kitui.
The Taraji Afrika Educational Group has been in operation since 2010, then under the brand name Educor. The educational institution started as a Montessori centre and has progressively expanded to provide both primary and secondary education.
“I’m really excited about the changes that are happening in our school. We will now be recognized as an institution that does not just cater to one category (Preparatory), but to the secondary and nursery students as well,” said 10-year-old Brookside International School, Westlands, student council deputy president, Akinyi.
Students of Taraji Afrika Educational Group have a historical record in academic excellence and talent development, boasting published authors, National chess champions and global recognition among the world scholars clubs.
“Our school community can still expect the same high quality service, innovative teaching experience and vibrant community that they have historically enjoyed in our schools,” Ms Prisca concluded.