Githeri man

4 Articles
Comms 254

Give us more vibrant media interviews

Some journalists ask questions based on their personal political preferences, inclinations or bias using dichotomies that leave little or no room for objectivity....

Comms 254

Did media abet and escalate trust issues in the General Election?

The media must undergo intensive training by constitutional and electoral experts on what to discern in this novel process.

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Goodbye influencers, hello ordinary guy memes

Brands need the human touch with their customers. The nondescript trendsetter can relate with everyone

Comms 254

The ‘Githeri man’ brand endorsement shows dearth of authenticity in local advertising

The use of Kimotho, though highly exploitative, helps to promote the changing mind-set that now appreciates local heroes and talent.