brands
Foreign Brands Dominate Consumer Tastes in Africa
Despite 64% of Africans expressing confidence in the continent, they remain loyal to non-African brands, which have retained their lowly 14% of the...
BILL YAURA3 Mins read
New survey shows journalists detest PR pitch spamming
It has been a tumultuous year for journalism, and that’s not likely to change anytime soon. Journalists are contending with fewer resources and...
BT Reporter3 Mins read
5 tips to grow your YouTube channel
Online video presents opportunities that television simply doesn't. YouTube is usually patronised by a hyper-engaged, highly-connected audience who craves the two-way communication YouTube...
BUSINESS TODAY2 Mins read
Bernard Muiru: Young digital marketer who can sell anything
BUSINESS TODAY: Good morning Bernard and it's our pleasure to host you on our BT interview section. BERNARD: Thanks BT for this opportunity....
BT Correspondent3 Mins read
Big companies fail the brand resilience test
Almost half of Fortune 500 companies fail the ‘brand resilience’ test, causing millions of dollars of reputation damage, according to new research published...
BT Correspondent2 Mins read
“Resist” campaign puts brand claims to the test
Kenya’s seasonal political shenanigans have now clearly shown that we need to rethink the often touted suggestion that it is possible to divorce...
STEPHEN NDEGWA1 Mins read
Secrets of becoming a top notch marketer
To push your marketing career to a level where giant blue chip companies are scrambling for your services, one must be very informed...
MAINA GACHANJAH2 Mins read
Alfred Mbai: Young man who’s redefining social media
Alfred Mbai's career started off as an intern at Glass House Public Relations where he was tasked with monitoring social media communications for...
BT Reporter3 Mins read
