brands
Foreign Brands Dominate Consumer Tastes in Africa
Despite 64% of Africans expressing confidence in the continent, they remain loyal to non-African brands, which have retained their lowly 14% of the...
BILL YAURA
New survey shows journalists detest PR pitch spamming
Today’s media environment is fragmented, crowded and noisy; it’s more important than ever to write for the end consumer
BT Reporter
5 tips to grow your YouTube channel
Online video presents opportunities that television simply doesn’t. YouTube is usually patronised by a hyper-engaged, highly-connected audience who craves the two-way communication YouTube...
BUSINESS TODAY
Bernard Muiru: Young digital marketer who can sell anything
For the past few years, Bernard has been accumulating digital skills. Now he is marketing big-time brands with a multinational agency based in...
BT Correspondent
Big companies fail the brand resilience test
According to Grayling research, even among these well-resourced international businesses, almost half had negative content on the first page of their Google search...
BT Correspondent
“Resist” campaign puts brand claims to the test
This is a painful lesson in brand building for corporate entities. Your brand is just as strong as your reputation
STEPHEN NDEGWA
Secrets of becoming a top notch marketer
To push your marketing career to a level where giant blue chip companies are scrambling for your services, one must be very informed...
MAINA GACHANJAH
Alfred Mbai: Young man who’s redefining social media
He had a vision to become a constitutional lawyer but ended up studying Business and Information Technology and later Journalism
BT Reporter
