Safaricom Takes On Airtel By Cutting Cost Of Bundles

Safaricom has slashed prices on the consolidated Go Monthly proposition, a move seemingly that targets its biggest rival, Airtel.

The Go Monthly 1K plan will now go for Ksh1,000, down from Ksh1050; the 2K plan will go for KsSh2,000 down from Ksh2,100 while the 3K plan will go for Ksh3,000 down from Ksh3,150.

In the changes, the 5K plan will go for Ksh5,000 down from Ksh5,200 while the 10K plan will go for Ksh10,000, down from Ksh10,430.

All Go Monthly customers will enjoy free 2GB YouTube every month, while customers on the 5k and 10k plans will enjoy unlimited data capped at 45GB and 100GB respectively, after which they will browse at 3Mbps speed.

Go Monthly customers will be able to use their minutes to call across all local networks as well as China, India, USA, and Canada.

As part of the revamp, the plans will have a validity of 30 days, and only data will roll over upon renewal of PostPay or purchase of another monthly bundle.

Safaricom is also planning to introduce a device bundling option that will enable Go Monthly customers to acquire 4G and 5G smartphones via a monthly repayment plan inclusive of data, voice, and SMS bundles.

In November 2021, Airtel Kenya launched a new data bundle dubbed ‘Bazu Data Bundle’, targeting customers engaged in business, educatioįn and entertainment activities across the country.

The new offering will include the Bazu 500 bundle, which allows customers to enjoy 7.5GB worth of data for Ksh500, allocated as 250MB per day.

The Bazu 1000 bundle gives customers 1GB daily which will amount to 30GB at the end of the month for Ksh1,000, and the Bazu 2000 bundle will give customers 90GB for Ksh3,000 allocated as 3GB daily.

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