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Ruto Pushes for Fair Trade and Investment as Kenya Seeks Stronger Ties with Japan

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President William Ruto
President William Ruto
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President William Ruto met Japan’s Prime Minister Shigeru Ishiba in Yokohama City on August 20, 2025, in a high-level discussion aimed at strengthening the decades-long partnership between the two nations ahead of the 9th Tokyo International Conference on African Development (TICAD 9).

Kenya and Japan have shared a strong relationship for over 60 years, but Ruto pointed out that trade has not always been balanced.

“Our trade has grown exponentially in that period, with trade growing by 33 per cent in 2024. However, the trade relationship is heavily in favour of Japan,” he said.

A major focus of the talks was ensuring Kenyan goods, particularly agricultural produce like avocados and tea, gain better access to Japanese markets. Ruto urged Japan to reduce both tariff and non-tariff barriers that currently limit Kenyan exports.

“Expressed the need for Japan to deal with tariff and non-tariff barriers so that Kenyan agricultural produce, including avocados and tea, can get more access to the Japanese market,” he explained.

President William Ruto, alongside Japan Prime Minister Shigeru Ishiba
President William Ruto, alongside Japan Prime Minister Shigeru Ishiba

Ruto also took a moment to acknowledge Japan’s contribution to Kenya’s development journey. From infrastructure to renewable energy, Japan has been a key partner in projects that have transformed communities across the country.

“Thanked Japan for support in renewable energy and infrastructure development in many parts of our country,” he said.

Beyond trade, Ruto highlighted investment prospects for Japanese businesses in Kenya.

“Also discussed how Japan can tap into the many opportunities Kenya offers for the mutual benefit of our two countries and peoples,” he added.

He positioned Kenya as a gateway to Africa, a hub for innovation and technology, and an ideal base for companies looking to engage with the wider continent.

“Kenya is also home to one of Africa’s most vibrant technological ecosystems, widely known as the Silicon Savannah. I particularly invite the Japanese private sector to seize the immense opportunities that Kenya presents as the gateway to Africa’s growth,” Ruto said

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