Swedish-Kenyan electric vehicle manufacturer Roam has invited the public to buy shares in the company through a new crowdfunding campaign on Crowdcube, Europe’s largest equity crowdfunding platform.
This marks the first time individual investors can take part in Roam’s funding round, traditionally reserved for major institutional backers.
The crowdfunding initiative forms part of Roam’s ongoing Pre-Series B round, which is aimed at accelerating the rollout of electric mobility solutions across Africa. By opening up to everyday investors, Roam is giving its growing community of supporters a chance to directly participate in the company’s growth story.
“We’ve proven that electric mobility is possible, affordable, and scalable in Africa,” Filip Lövström, CEO and Co-Founder of Roam, said.
Adding;
“This crowdfunding campaign is about inclusion. We want our community and supporters of our mission to join us as shareholders.”
The Nairobi-based company is on a mission to transform Africa’s motorcycle industry, valued at over $15 billion, by mass-producing affordable electric motorcycles designed for African roads and riders.
Roam’s flagship plant, known as Roam Park, has an annual production capacity of 50,000 units and runs on Kenya’s renewable energy grid, which is among the greenest in the world, with more than 80 per cent renewable generation.
To make electric mobility accessible to more riders, Roam has built strategic partnerships with global and regional giants, including Bolt, DHL, TotalEnergies, Hitachi, M-KOPA, and Wells Fargo.
These collaborations support fleet electrification, battery-swapping infrastructure, and financing models that allow riders to own electric bikes with ease.
This crowdfunding campaign reflects a growing trend in Africa’s startup ecosystem, where companies are turning to inclusive financing to deepen public participation in innovation.
It also represents a major vote of confidence in Africa’s clean transport future, as investors gain access to one of the continent’s fastest-growing EV startups.
Roam has achieved rapid growth in recent years, reporting a 550 per cent revenue increase and securing around 40 per cent of Kenya’s EV motorcycle market.
The company is also expanding its reach beyond Kenya, exploring opportunities in other African countries where demand for affordable and sustainable transport is rising sharply.
Kenya has positioned itself as a hub for electric mobility through policies that promote local assembly, renewable energy, and import incentives for EV manufacturers.
The Duty Remission Scheme (DRS) and related government frameworks encourage companies like Roam to use locally produced parts, boosting job creation and reducing import costs. Recent data shows that electric motorcycles account for about 7 per cent of new registrations in the country, underscoring the sector’s growing potential.
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