Raise The Big Glass: KBL Revises Its Grain Demand On Projected Increased Consumption

Kenya Breweries Limited (KBL) has revised its grain demand upwards to 20,000 tonnes sorghum and 20,000 tonnes barley following the easing of Covid-19 restrictions such as the reopening of on-trade outlets — bars, pubs and restaurants — by the government.

The new demand amounts are almost double the volumes projected in August during the lockdown.

Through East African Maltings Limited (EAML), KBL’s Contract Farming Program has thousands of farmers across the country.

The company is reminding the registered farmers to plant and new ones to express interest to join the contract farming program that will assure them of a market and pre-agreed prices for their produce.

 “During the lock down due to Covid-19, the economic restrictions depressed our sales and in turn caused us to reduce our grain demand. However, we took various steps to mitigate the impacts of the pandemic to our farmers,” said Eric Kiniti, EABL Group Corporate Relations Director.

“We honoured all the contracts for the financial year 2019/2020, purchasing approximately 45,000 tons of barley and 32,000 tons of sorghum and paid all the farmers. We also promised to review our grain demand upwards once trade was reopened warranting a greater supply from farmers as the demand for our beer grows,” he said.

 “Our local sourcing program is a crucial business priority for us because it enables us to grow value together with the farmers in Kenya. We are currently working with over 47,000 farmers across Kenya who earned over Ksh2 billion last year”, he added.

In March 2020, KBL kicked off a project for inclusion of farmers with disability in Homa Bay County, Western Kenya in partnership with Sightsavers which attracted 39 farmers with disabilities with a total of 76.5 acres planting white sorghum for use in the production of Senator Keg beer.

See Also>>>> EABL Appoints Ory Okolloh to Its Board of Directors

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