PRINTAN Launches New SINOTRUK HOWO MAX Truck in Kenya

PRINTAN, the authorised dealer of SINOTRUK HOWO, has unveiled the HOWO MAX Truck in Kenya, setting a standard for power, efficiency and affordability in Africa’s commercial transport industry. Designed to conquer challenging terrains while maximizing profitability, the HOWO MAX empowers logistics pioneers to thrive in construction, cross-border cargo and supply chain services.

Speaking at the launch event, PRINTAN CEO Hossein Goudarzi emphasised HOWO Max’s transformative potential: “We position ourselves as the company selling durable, quality, and innovative trucks at affordable prices for ease of long-distance heavy load transportation, and we are thrilled to bring the HOWO MAX to Kenyan roads. It is engineered specifically for our terrain, with upgraded features and unmatched reliability at a much lower total cost than others in the market,” said Goudarzi.

The HOWO MAX truck is designed for logistics, cargo delivery, and long-distance transport business owners who demand vehicles that balance power, efficiency, advanced technology and affordability. The truck supports comfort and utility with a larger, more spacious cabin, upgraded components, and a strong chassis.

Whether transporting goods across borders or navigating challenging rural terrain, the HOWO MAX delivers ease of transport, load capacity, and operational efficiency, making it the vehicle of choice for business owners.

PRINTAN ensures its customers are never far from help. With strategically convenient main offices in Kenya’s heart, the company offers localised maintenance and support, reducing downtime and enhancing operational continuity for fleet operators.

PRINTAN CEO Hossein Goudarzi reinforced its unique position in the market commenting, “As the only official and dealer of SINOTRUK HOWO MAX in Kenya, we’ve secured a strategic partnership that guarantees authenticity, competitive pricing, and unmatched after-sales support. This exclusivity ensures our customers receive genuine parts, tailored financing options, and priority access to innovations—advantages only PRINTAN can provide.”

The SINOTRUK HOWO MAX is a 6×4 Prime Mover (Model: ZZ4257V344KC1R RHD) packed with cutting-edge features:

High-roof MAX-E cabin with air suspension driver seat, air conditioning, multifunctional steering, and two berths for long-haul comfort. MAN technology engine (MC13.48-30, 480HP, Euro 3), That specifically suits our regional fuel standards Column-shift 16-speed AMT gearbox with VOITH retarder for power, smooth shifting, control and efficiency.

Heavy-duty suspension, 750L + 300L dual fuel tanks, drum brakes, SKF low-maintenance bearings, and a robust German-technology frame ensure durability under the heaviest loads. Advanced safety and comfort features, including ABS, AGM battery, stabiliser bars, and reinforced lighting protection.

With over 1.7 million trucks produced annually, SINOTRUK thrives on its fair share of global dominance. It produces 300,000+ units, which gives it a manufacturing advantage that translates to lower unit costs. This mass production allows PRINTAN to offer the HOWO MAX at very competitive prices while maintaining high quality.

Moreover, the HOWO brand enjoys over 55% market share in the heavy-duty vehicle segment, backed by a five-year proven performance history in Kenya.