Premium Benefits Offered by the New Safaricom Emerald Platform

The Safaricom Emerald Platform, a premium customer engagement platform designed to offer personalised services, exclusive rewards and elevated care, has been launched.

The platform is exclusive and tailored to provide top-tier customers with enhanced benefits across Safaricom’s key products and services, including enhanced roaming services, E-SIM technology, seamless payments, and post pay plans. Customers will also gain access to invitations to high-profile networking and lifestyle events.

Safaricom says the initiative aligns with its commitment to customer obsession and its undertaking to deliver tailored experiences that create meaningful connections with customers. Speaking at the launch event, Dr Peter Ndegwa, the CEO of Safaricom, emphasized the company’s dedication to placing customers at the heart of its innovation journey.

“As we celebrate 25 years of transforming lives, we remain committed to leveraging technology to deliver innovative, customer-first solutions that empower individuals, businesses, and communities,” Mr Ndegwa said. “Driven by customer needs, we innovate to create solutions that truly matter. The Emerald platform reflects this dedication. It is not just to offer services, but a gateway to personalized experiences, deeper connections, and new possibilities in an increasingly digital world.”

In addition, dedicated customer service representatives will be available to ensure swift issue resolution and a seamless support experience, further enhancing the sense of exclusivity and personalisation.

This launch follows the introduction of Safaricom Hook, another dynamic platform targeting the youth segment with personalized digital services, career opportunities, and financial empowerment tools. The success of Safaricom Hook has demonstrated the power of customer-centric innovation, and the Emerald platform builds on this momentum by offering a unique and tailored experience for a different segment of customers.

Eligible customers can join the platform via the Safaricom app, or by dialling dial *544#.

> How Safaricom Hook Seeks to Transform the Lives of Young Kenyans