OPPO F11 in jewelry white colour variant is now available in Kenya. www.businesstoday.co.ke
OPPO F11 in jewelry white colour variant is now available in Kenya. [Photo/mobitekno]

What started off as a limited edition colour variant of the OPPO F11 smartphone series has now debuted in Kenya.

The Chinese global smartphone firm, which had already launched the OPPO F11 series in Jewelry White in parts of Asia at least from mid-July, has finally brought the colour variant to the country.

In a statement on September 17, OPPO Kenya said that it has added the jewelry white colour option for the F11 series, adding to the fluorite purple and marble green which have been available since April.

OPPO Kenya brand director Jesse Wu said the addition of the new colour was a way to satisfy the uniqueness of different customers. “We believe various consumers have various personalities and color always do reflect their attitude and personality in one way or another.”

The OPPO F11 in jewelry white colour option still features a 6.5-inch FHD+ display, VOOC Flash Charge 3.0 with 4GB RAM and 128 ROM. It is priced at Ksh29, 999.

Launched globally in April, the OPPO F11 was originally released in fluorite purple and marble green colour. At the time, jewelry white along with waterfall gray colour variants were released for limited edition versions as part of OPPO celebrating its 5th anniversary. The limited edition colour variants were mostly available in China.

The smartphone brand also released a Ksh43,000 Avengers Endgame themed smartphone. The phone was launched so as to support the superhero movie that was released in late April and which is now the highest grossing film of all time.

“As is well-known, there are many young fans who look up to the strong, iconic and powerful Avengers. And OPPO wants to team up with Marvel Studios’ Avengers: Endgame to reach these young fans everywhere,” OPPO Kenya said at the time.

OPPO’s offensive has seen it maintain a top six ranking in terms of global sales in 2019.

According to statistics from the IDC, OPPO managed to ship 23.1 million units of smartphones within the first quarter of the year, seeing it register a 7.4% market share. Its performance was attributed to lower end models, such as the A series.

The 7.4% market share for Q1 of 2019 was however a volumes slump of 6% from the first quarter of 2018.

At sixth, the five other smartphone brands ahead of it were Samsung, Huawei, Apple, Xiaomi and Vivo respectively.

Worldwide, smartphone vendors shipped a total of 312.9 million units during the first quarter of 2019. This resulted in a 5.9% decline when compared to the 332.7 million units shipped in the first quarter of 2018.

The drop worldwide drop in smartphone sales continues the poor performance of smartphone sales, as it marked the six-consecutive quarter of year-over-year declines for the global smartphone market.

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