Opera News, the most downloaded news app in Africa, is celebrating the end of a fantastic football World Cup 2018 by giving away two out of three brand new cars to its users in Kenya as part of the “Shake & Win” campaign.
The lucky winners, Kennedy Macharia, a 22-year-old student, and Richard Kamau, a 33-year-old designer and printer, were presented the car in Nairobi on Tuesday in a private event at the Renault car dealership in the Simba Corp Aspire Centre.
The news app launched a built in “Shake” feature at the beginning of the 2018 football World Cup to reward its users with gifts and prizes in an easy way. When users open Opera News and click on the dedicated World Cup channel, a shake command pops up on the screen, letting users know that they can shake their phones in hopes of winning an amazing prize.
“We are really excited to see happy winners everyday, and we enjoy celebrating this moment with them,” said Jørgen Arnesen, Global Head of Marketing and Distribution at Opera. “We enjoy so much football at Opera and we wanted to communicate that passion to our users by rewarding them with amazing gifts in an easy way when using our app.”
Macharia and Kamau received the keys of their band new 2018 Renault Kwid’s and shared their excitement with their families and friends who came and pick up the cars with them.
Macharia, currently studying business management at Karen University, mentioned that this was a dream for him.
“I’m really happy and this is a dream come true,” said Macharia. “I saw a friend of mine using Opera News and shaking his phone, so I wanted to win as well. I used to shake and shake and shake every day. I’m really enjoying the app. It’s fun, and it keeps me updated with everything that happens in Kenya.”
Kamau, who owns a printing business in Nairobi, mentioned that winning this car gives him a new opportunity to travel around the country with his family.
“I can’t explain the feeling,” said Kamau. “I’m so happy about being the winner of the car. This will be a family car. I have two kids who love the animals, so I’m planning to drive with them and go to Masai Mara on a safari and see the animals.”
Since the introduction of the Shake feature, Opera News has rewarded more than 100 thousand users in Kenya with amazing prizes.
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“On average, more than 500 thousand people in the African continent have shaken their phones since the introduction of the feature,” said Arnesen. “This tells us how engaged people are with app and eager to participate to win the big prizes like the cars we are giving away today.”
Due to the popularity of Shake, Opera News will extend the campaign and will continue giving away prizes to users in Kenya until July 31.
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