Agricultural Society of Kenya Kisumu Branch Chairperson Caleb Ogua and CMC Motors CEO Mark Johnson at the New Holland TT4 Launch

CMC Motors Group has announced plans to strengthen its agricultural offering on the back of increased demand for farm machinery, as it unveiled the New Holland TT4 economy utility tractors.

Speaking at a launch reception for the firm’s customers in Kisumu, CMC Motors CEO Mark Johnson attributed the growing demand for mechanized agricultural solutions to increased economic activities stimulated by counties.

He noted that the entry of a largely youthful and professional social class of agri-business entrepreneurs that favour mechanized farming solutions has also created a latent demand for tractors and related implements.

“We have recorded close to 30% growth on tractor orders placed with us, largely from farmers, building and construction contractors and the public sector particularly county governments,” Johnson said. The New Holland T4 economy utility tractor range is an all-round workhorse in the farm and beyond both for small and large scale farmers.

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The new TT4 tractor series is built upon the success of the preceding TT range, which was first released by New Holland in 2005 globally.

CMC Motors Divisional Manager, Alexander Makaa, said the firm has sold over 3,000 TT series tractors in Kenya in the last ten years and expects to double the units sold by the year 2020. “With such marked success on the New Holland product, we have also enhanced our after sales support with dedicated rapid response field service teams and spares centre at all our branches,” Mr Makaa said.

Key features of New Holand TT4 

The new TT4 range features various upgrades from its predecessor line-up including a revolutionary straight rear axle built to withstand 5-tonne compression weight, an NEF turbo engine, constant mesh gearbox with an option of synchromesh and rotary pump with bosh upgraded injector pump.

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Locally, New Holland customers will have a choice of four models in the TT4 series including the 80 HP 2WD, 80 HP 4WD, 90 HP 2WD and 90HP 4WD tractors. The new models offer excellent maneuverability, ergonomic comfort and fuel efficiency; allowing it to be used in a wide range of agricultural and non-agricultural tasks including front-end loader activities, hauling work.

Built with versatility in mind, the TT4 range are simple to operate, easy to maintain and built to go the distance while offering maximum uptime and reduced maintenance cost in haulage, ploughing and rotaring functions. The locally available New Holland Agriculture tractor models, he said feature a wide selection of tropicalized features including front axle options allowing customers to enhance their field productivity.

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