Nairobi fashion company, CO-BE, rebrands as it eyes mass market

CO-BE, a Nairobi-based fashion brand, has rebranded to reflect its evolution from a pure leisure look to a life wear look under the new name BOGUK.

Bevern Oguk, founder at Boguk, said: “CO-BE is rebranding due to major changes in the Company aesthetics, systems and products, we are changing from a pure leisure brand to a more life wear brand with more functional pieces. We are also looking at reducing delivery time and accessibility through our revamped e-shop.”

Oguk is a young entrepreneur from Kibra who started the fashion brand with an aim of bridging the gap between luxury and mainstream fashion with authentic and unconventional designs that include –clothes, shoes and accessories for the whole family.

“The new look Boguk is aimed at exciting the average Kenyan while at the same time inspiring them to be more conscious about their daily fashion,” Oguk said.

Boguk uses culture, creativity and Craftsmanship to inspire people by creating African inspired products with an international touch while paying special attention to producing quality with a unique aesthetic.

The rebranding includes improving our products quality, alongside our current ready to wear, made to measure products, we are also going to offer corporate tailoring and private alterations to our product ranges.

Boguk has worked with brands such a Coke Studio Africa, Samsung, Blankets and Wine.

Some of the personalities Boguk has dressed include award winning American superstar Jason Derulo, Yemi Alade (Nigeria), Runtown (Nigeria) and Kenyans Sauti Sol, Adelle Onyango, Muthoni Drummer Queen, Shaffie Weru, Octopizzo, Kagwe Mungai, Wanuri Kahiu, Barack Jacuzzi, Larry Madowo, Anto Neosoul, Nameless, Nazizi, Mwalimu Rachel, Maqbul and Larry Asego.