MultiChoice, Pioneer in Premium Entertainment in Kenya, Marks a Milestone

MultiChoice is celebrating a milestone in Kenya: 30 years of shaping the film and television industry.  To mark this journey, the company has unveiled Your World of More, a special anniversary campaign dedicated to appreciating loyal customers.

Running to 30th September 2025, the Your World of More campaign is a tribute to the millions of viewers who have been part of MultiChoice’s story over the years. As part of the celebrations, MultiChoice is reaffirming its commitment to delivering diverse and premium content across DStv, Showmax, and GOtv — continuing to showcase authentic African stories that resonate with audiences.

Speaking during the anniversary event at MultiChoice offices, Nzola Miranda, Managing Director of MultiChoice Kenya, said for three decades, MultiChoice has been at the heart of entertainment in Kenya, shaping the industry and providing a platform for African stories to thrive. “Through DStv, GOtv, and Showmax, we continue to expand the boundaries of entertainment, bringing together local narratives that reflect our realities and global spectacles that captivate our imaginations,” Mr Miranda said.

Since 2016, the company has invested over $50m in the local film industry and worked with over 30 local production houses who in turn employ hundreds of cast members and small-to-medium sized businesses contributing to job creation and industry growth. “The collaborations have seen us produce over 100 original and exclusive local titles across DStv, GOtv & Showmax, bringing authentic Kenyan stories to life,” he said.

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Speaking during the same event, Principal Secretary,  for the State Department for Youth Affairs, the Creative Economy and Sports, Fikirini Jacobs, said for over 30 years, Multichoice has played a pivotal role in empowering our creative sector offering  skills, mentorship, and real investment in talent. “As we chart the future, we are proud to deepen this partnership by bringing on board Kenya’s film legends to co-create a hands-on curriculum that will shape the storytellers of tomorrow,” said Jacobs.

The anniversary celebrations, held with great fanfare, also honoured the legends — actors, producers, and storytellers whose dedication and talent have made MultiChoice a cornerstone of Kenya’s creative economy.

Kenya Film Commission CEO, Mr Timothy Owase said: “MultiChoice has been an instrumental partner in the evolution of Kenya’s film and television sector. Through unwavering support for local talent and a strong commitment to telling authentically African stories, they have elevated our narratives to international audiences.”

Since its inception in February 1995, MultiChoice has played a pioneering role in premium entertainment, nurturing local talent, and providing a platform for African storytelling to flourish.

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