African Originals, the pioneering craft spirits brand, has announced the launch of The Mara Edition Gin, which pays homage to the rich heritage and natural splendour of Kenya’s Northern Mara region.
Inspired by the vibrant culture of the Maasai Mara community, The Mara Edition Gin embodies authenticity, craftsmanship, and a deep-rooted connection to the land. Each bottle tells a story of transformation and discovery, inviting gin enthusiasts on a sensory journey through the beauty of the Northern Mara’s landscapes and the foraged botanicals handpicked by Maasai artisans.
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Crafted with a blend of indigenous ingredients, including Lippia Javanica herbs, wild basil flower, wild honey off the comb, African thistle, and African juniper, The Mara Edition Gin captures the essence of Kenya in every sip.
“We deeply believe in the power of storytelling and the importance of supporting communities in a meaningful way,” says Ms Alexandre Chappatte, Founder and CEO of African Originals. “With The Mara Edition Gin, we aim to establish a tourist stronghold in Kenya, facilitate positive change within the community, and showcase the true spirit of Kenya to the world.”
Crafted with a blend of indigenous ingredients, including Lippia Javanica herbs, wild basil flower, wild honey off the comb, African thistle, and African juniper, The Mara Edition Gin captures the essence of Kenya in every sip. Its premium quality and unparalleled taste make it a true testament to African Originals’ unwavering commitment to excellence.
With the launch of the Mara Edition Gin, African Originals is uplifting the local cratfswomen of the Maasai Community by enabling them to be responsible for the packaging of the drink, making it distinctively African.
“We are proud to introduce The Mara Edition Gin from Kenya to the world,” adds Ms Chappatte. “From the lush landscapes of the Northern Mara to the hands of our dedicated artisans, every aspect of this gin embodies the spirit of Kenya. We invite gin enthusiasts and connoisseurs to join us on this extraordinary journey of taste, culture, and community.”
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The Mara Edition Gin will be available exclusively on African Originals’ e-commerce site, duty-free shops, and luxury lodges. With a retail price of Ksh8,500 for a 750ML bottle, The Mara Edition Gin offers a premium experience that transcends boundaries and celebrates the richness of Kenyan heritage.
Ms Chappatte says The Mara Edition Gin embodies authenticity, craftsmanship, and a deep-rooted connection to the land. Each bottle tells a story of transformation and discovery, inviting gin enthusiasts on a sensory journey through the unparalleled beauty of the Northern Mara’s landscapes and the foraged botanicals meticulously handpicked by Maasai artisans.
African Originals is also equipping the community with financial education so that they may excel in their businesses and personal lives as well. “We have involved the Maasai community to help to bead the tops of the drink. We also go an extra step to build digital skills for them so that they have an opportunity to sell beyond just what they do with African Originals,” she added.
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