Maisha Magic East has launched a new Swahili soap opera, PETE. The show that debuted yesterday will be airing from Monday to Friday at 9:30 on Maisha Magic East. The Swahili spectacle depicts hate, enmity and revenge that threatens to destroy a brotherhood bond, out of the desire to seek leadership and control.
To celebrate the launch of the new soap opera, Maisha Magic East organised a special screening of PETE’s first episode at the Kenyatta public beach on Sunday, January 6th, to give coastal viewers a taste of what to expect when the show premiers on the channel.
The audience got an opportunity to interact with the cast of the show including Mutran Tamim, who plays Jasiri (the main protagonist), and Leon Ongaya, who plays Jasiri’s brother, Mbura (the main antagonist). Other cast members such as Selestine Nyagha (Nuru) and Aisha Mwajumlah (Nimimi) were also present.
Speaking at the beach screening, GOtv Kenya general manager Simon Kariithi reiterated Multichoice’s promise to offer memorable, quality and affordable entertainment.
“We understand our customers’ changing demands and we are committed to offer them the kind of entertainment they want. Furthermore we strive to deliver value to our customers by making great entertainment more accessible by maintaining affordable subscription rates on both GOtv and DStv,” he said.
Kariithi added that Maisha Magic East provided a ready market for the growing entertainment industry and urged local producers to take the opportunity offered by Maisha Magic to invest in creation of more local shows that viewers across the East African region can enjoy.
Daudi Otieno, who is the producer of the show and a veteran cinematographer with seven years experience, branded PETE as one of his biggest productions.
“Pete is one of my biggest projects that I am so much passionate about. The story is close to me, especially having been raised at the Coast and experienced its rich culture which plays a major role in this telenovela drama series,” Otieno said.
Pete is a Swahili word meaning a ring and in this case it denotes a circular or endless situation. This ring plays out metaphorically as a beacon of ultimate competition, love and hatred in a show that will have the audience glued to their television screens.
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